Senior Demand Generation Manager, EMEA

CloudBees; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive benefits

Hybrid culture

In-person team building

Casual environment

Job summary

CloudBees invites a Senior Demand Generation Manager to own the EMEA demand strategy and execution across integrated campaigns, digital programs, and ABM‑lite plays. You will partner with Sales, RevOps, and product marketing to translate GTM priorities into measurable programs that generate pipeline and revenue.

You will thrive by planning, launching, and optimizing campaigns across paid media, email, events, and nurture, while ensuring regional relevance and cross‑functional alignment.

Qualifications

• 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
• Strong experience supporting commercial, mid‑market, or growth segments across EMEA.
• Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
• Experience partnering closely with sales teams and translating commercial goals into marketing plans.
• Ability to manage both top‑of‑funnel demand creation and mid‑/late‑funnel pipeline acceleration.
• Hands‑on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
• Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
• Comfortable working in a fast‑moving environment where you may need to build while operating.
• Excellent project management and communication skills.
• Able to influence cross‑functional teams and work effectively across functions and levels.

Responsibilities

• Own the EMEA demand generation strategy aligned to pipeline and revenue goals.
• Partner with sales leadership, account executives, BDRs, and RevOps to identify priorities and growth opportunities across EMEA.
• Plan and execute integrated campaigns across paid media, email, webinars, content syndication, nurture, and retargeting.
• Build and run account‑based and pipeline acceleration programs for priority accounts.
• Create and manage regional campaign calendars and execution plans aligned with quarterly objectives.
• Collaborate with product marketing on messaging and persona‑based campaign development for local markets.
• Develop landing pages, campaigns assets, nurture journeys, and conversion paths with web teams.
• Work with marketing operations to ensure clean campaign setup, attribution, reporting, and lead routing.
• Analyze campaign performance and pipeline impact, optimize with data and sales feedback.
• Adopt a test‑and‑learn mindset for channel mix, messaging, offers, and segmentation.
• Identify smarter workflows and scalable execution models to improve demand operations.

Skills

B2B demand gen

Regional marketing

Revenue marketing

SaaS/enterprise tech

Cross-functional collaboration

Analytics & data

Budget optimization

Tools

ABM platforms

Salesforce

Marketing automation

Webinar platforms

Job description

All Jobs > Senior Demand Generation Manager, EMEA

CloudBees helps organizations build, run, and govern software factories, giving enterprises the confidence to ship software better, faster, and safer.

Writing code is no longer the bottleneck. Governing what reaches production and validating its impact is. As enterprises adopt agentic coding, software is created faster than most teams can review, secure, and validate. Without consistent governance, organizations risk shipping code they cannot explain, audit, or trust.

CloudBees addresses this challenge without asking teams to replace the tools they already use. Across every toolchain a customer runs, CloudBees makes each change, human or AI, visible, auditable, and accountable before it reaches production. CloudBees Unify is the product behind this: a governance layer, with context and control-plane capabilities, that enforces consistent policy and evidence across every tool, team, and workflow.

Founded in 2010, CloudBees is backed by Goldman Sachs, Morgan Stanley, Bridgepoint Capital, HSBC, Golub Capital, Delta-v Capital, Matrix Partners, and Lightspeed Venture Partners.

We're looking for a Senior Demand Generation Manager to lead demand generation for our EMEA enterprise segment. This person will own the regional demand strategy and execution across integrated campaigns, digital programs, and ABM-lite/account-based plays—initiatives designed to drive pipeline, accelerate opportunities, and support revenue growth.

This is a highly cross-functional role that sits at the intersection of marketing, sales, BDR, product marketing, marketing ops, and brand/content. You will be the primary marketing partner to the EMEA commercial sales team, helping translate go‑to‑market priorities into focused, measurable programs that create impact across the funnel.

You’ll thrive in this role if you are equal parts strategic and hands‑on: someone who can build the plan, align stakeholders, launch campaigns, optimize performance, and clearly connect marketing activity to pipeline and revenue outcomes. Comfort operating across EMEA's diverse markets, languages, and buying cultures is a strong plus.

What You’ll Do

• Own the EMEA demand generation strategy, aligned to pipeline and revenue goals.
• Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities across EMEA markets.
• Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.
• Build and run account‑based and pipeline acceleration programs for priority accounts and segments.
• Create and manage regional campaign calendars and execution plans that align with quarterly business objectives.
• Collaborate with product marketing on messaging, positioning, launches, and persona‑based campaign development, adapting for local markets where relevant.
• Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
• Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
• Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback.
• Bring a test‑and‑learn mindset to channel mix, messaging, offers, and segmentation.
• Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.

What Success Looks Like

• Marketing is seen as a trusted growth partner to the EMEA commercial and mid‑market sales team.
• Campaigns generate measurable impact on pipeline creation, opportunity acceleration, and revenue contribution.
• Regional programs are executed with strong alignment, clear reporting, and continuous optimization.
• The handoff between marketing, BDR, and sales is tight, timely, and effective.
• The segment has a repeatable, scalable demand engine across digital and field channels.

Qualifications

Required:

• 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology.
• Strong experience supporting commercial, mid‑market, or growth segments across EMEA.
• Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact.
• Experience partnering closely with sales teams and translating commercial goals into marketing plans.
• Ability to manage both top‑of‑funnel demand creation and mid‑/late‑funnel pipeline acceleration.
• Hands‑on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture.
• Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations.
• Comfortable working in a fast‑moving environment where you may need to build while operating.
• Excellent project management and communication skills.
• Able to influence cross‑functional teams and work effectively across functions and levels.

Preferred (not required)

• Experience running demand programs across multiple EMEA markets, including multi‑language or localized campaign execution.
• Experience in developer, DevOps, infrastructure, cybersecurity, cloud, or technical B2B categories.
• Familiarity with commercial sales motions and shorter/mid‑length deal cycles versus only large‑enterprise motions.
• Experience with intent tools, ABM platforms, Salesforce, marketing automation, attribution/reporting tools, and webinar/event platforms.
• Exposure to AI‑enabled marketing workflows, automation, or modern demand tech stacks.

Why This Role Is Exciting

• You’ll own a highly visible growth segment across EMEA.
• You’ll have direct influence on how marketing partners with sales in a critical commercial motion.
• You’ll join at a point where there is room to shape strategy, improve execution, and build scalable programs.
• You’ll work across both campaigns and field marketing, giving you broad scope and real commercial impact.

What CloudBees Offers

• Highly competitive benefits and vacation package
• Ability to work for one of the fastest growing companies with some of the most talented people in the industry
• Hybrid Culture with In person Team Building Opportunities
• Fun, Hardworking, and Casual Environment