Senior Demand Generation Manager

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Senior Demand Generation Manager, London

Client: Deputy

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference:

768afeefca55

Job Views:

8

Posted:

26.04.2025

Expiry Date:

10.06.2025

Job Description:

Responsibilities:

• Drive qualified pipeline for our sales team by managing and overseeing integrated marketing campaigns and regional programs that help us meet and exceed our marketing and sales KPIs.
• Collaborate with the broader marketing team—including Web, Product Marketing Management (PMM), PR, Brand & Creative, and Content—to execute on strategy.
• Build, analyze, and iterate demand generation programs leveraging marketing channels, including direct marketing, SEM, Events, third-party, and Paid Social to drive pipeline and ROI within our target markets.
• Ensure leads flow successfully through the funnel beyond the marketing-to-sales handoff, identifying areas to strengthen the sales cycle for more close-won deals.
• Constantly innovate and push the envelope, iterating always-on programs to maximize growth.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field.
• 2-4 years of experience building and executing high-impact integrated marketing campaigns/programs for SaaS products.
• Marketing Automation (CRM) experience a must (Marketo and Salesforce a plus).
• Excellent verbal and written communication skills.
• Proven expertise in GDPR principles and compliance: experience in implementing GDPR-compliant processes for lead generation, data collection, and email marketing.
• Strong relationship/team building and cross-functional project management skills.
• Must be detail-oriented and capable of managing multiple stakeholders' priorities in a complex environment with a focus on results.
• Strong reporting and analytics skills.
• Experience working cross-functionally with various teams. Familiarity with HR software is a plus.

Employee Perks:

• Highly collaborative working environment
• Flexible co-working space in central London at Uncommon Liverpool St
• Free happy hours, afternoon tea, networking, and professional events
• Employee stock ownership from Day 1
• Employee pension matching programme
• Private health and dental insurance
• Paid parental leave to support you and your family
• Flexible holiday time, including 2 celebration days per year for those special moments
• Work from home stipend to help you get set up and succeed from home

Deputy believes in equal opportunity and that inclusiveness and diversity promote innovation. Our global team members are from a variety of cultures, and we welcome different perspectives and skills.