Senior Demand Generation Manager

Anzu; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading in-game advertising firm is seeking a Senior Demand Generation Manager to drive pipeline growth through scalable campaigns. The ideal candidate will manage ABM programs, SEO content, and lead nurturing efforts. This hands-on role involves creating impactful marketing strategies and optimizing performance, in a fast-paced environment. Candidates should have over 4 years of B2B marketing experience and strong English writing skills. A hybrid working model is available.

Benefits

Private medical insurance

Pension

Remote working model

PTO plus bank holidays

Qualifications

• 4+ years of experience in B2B demand generation, ideally within adtech or martech.
• Proven ability to run and optimize ABM campaigns.
• Strong native-level English writing skills.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Create and manage lead nurturing workflows.
• Develop and run targeted ABM programs.
• Write high-converting content for multiple platforms.
• Own paid media strategy across various platforms.
• Track performance metrics and report outcomes.

Skills

B2B demand generation

Campaign management

Content marketing

SEO

Lead nurturing

Data-driven mindset

Strong communication

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.

Anzu helps game developers monetize their titles with ad placements that complement the gameplay. By monetizing the entire game session, developers benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.

Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures, and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more.

We’re looking for a results-driven Senior Demand Generation Manager to join our marketing team. This is a key role focused on accelerating pipeline growth through smart, scalable, and measurable campaigns across the buyer journey. You’ll lead our ABM programs, SEO content, lead nurturing campaigns, emails, blogs and paid ads strategy, with a sharp focus on performance, conversion, and impact.

This role is ideal for a hands-on B2B marketer who thrives in a fast-moving environment and wants to shape the full-funnel demand generation function at a scaling AdTech company.

WHAT WILL YOU DO?

• Build and execute multi-channel demand generation campaigns that drive quality leads and pipeline.
• Create and manage lead nurturing workflows, newsletters, and email campaigns in HubSpot.
• Develop and run targeted ABM programs that include email sequences, paid ads, blogs, and tailored landing pages.
• Write and optimise high-converting content — from landing pages and emails to SEO-driven blog posts.
• Own paid media strategy and execution across platforms like LinkedIn, Google Ads, Reddit, and programmatic.
• Own website SEO and conversion optimisation, continuously testing and improving performance.
• Work closely with corporate and product marketing to align messaging and campaign strategy.
• Track and report on performance metrics including MQLs, pipeline contribution, and campaign ROI.

• 4+ years of experience in B2B demand generation, ideally within adtech, martech or with a SaaS background. Knowledge of the gaming industry is a plus.
• Hands-on experience managing campaigns in HubSpot, including workflows, segmentation, email, website/landing page creation and reporting.
• Proven ability to run and optimize successful full-funnel lead generation and ABM campaigns across email and content, with a limited paid media budget.
• Strong native-level English writing skills, with a track record of creating compelling, high-performing marketing content.
• Strong grasp of SEO, with interest in how AI and generative engines are changing the landscape.
• Data-driven with a curious mind. You love testing, learning, improving performance, and always looking for breakout growth channels.
• Organised, proactive, and comfortable working cross-functionally in a fast-paced environment.
• A strong communicator with a collaborative mindset and commercial focus.

• PTO plus bank holidays
• Private medical insurance
• Pension
• Remote working model, with 1 day a month in a central London office

• Industry-leading global company in the in-game advertising market
• Exciting opportunity to dive into the popular worlds of gaming, esports, and advertising
• Central HQ in Tel Aviv, with hybrid working and remote teams around the globe
• Great opportunity for professional growth across multiple areas of expertise working with cutting-edge technology
• Work with AAA and indie gaming studios to make gaming a better place
• Equal opportunity employer with inclusive environment for all employees
• Competitive salary packages
• And much, much more…