Senior Demand-Gen Marketing Manager

Ben; London; On-site; GBP 50,000 - 85,000; Full time

Job summary

An innovative company is seeking a Senior Demand Generation Manager to spearhead their growth marketing initiatives. In this pivotal role, you will be responsible for driving customer acquisition and revenue growth through performance marketing strategies across multiple B2B channels. Your expertise in data analysis will guide decision-making, while your creative approach will ensure campaigns remain forward-thinking and effective. With a focus on collaboration, you will work closely with sales teams to identify prospects and optimize user journeys. If you thrive in a fast-paced, dynamic environment and are passionate about driving growth through innovation, this opportunity is for you.

Benefits

Equity Options

Bonus Scheme

Monthly Personal Ben Balance

Weekly Lunch Provided

28 Days Holiday Plus Bank Holidays

Work-from-Abroad Scheme

Enhanced Parental Leave

Private Medical Insurance

Life Assurance Cover

Mental Health Support

Qualifications

• Proven experience in growth and digital marketing with a focus on B2B channels.
• Strong analytical skills to inform decisions and drive growth.

Responsibilities

• Own and execute growth marketing strategy to drive demand generation.
• Manage performance marketing campaigns across Google and LinkedIn.

Skills

Growth Marketing

Digital Marketing

Cross-Platform Conversion Rate Optimization (CRO)

Paid Advertising

Data Analysis

Project Management

Account-Based Marketing

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Our Mission

We're not your average benefits platform - we're the driving force that uplifts people's lives. Our technology connects the entire benefits ecosystem, creating better outcomes for employers, employees, brokers, and providers.

Our mission is clear: to build a world where everything works at its best, ensuring every employee gets the support they need to thrive-both at work and beyond.

Your Mission

As Ben's Senior Demand Generation Manager, you'll be responsible for driving our performance marketing efforts and unlocking new opportunities for scalable growth. You'll test new marketing strategies, leverage data for decision-making, and optimise campaigns to boost customer acquisition and revenue.

Things you will be working on:

• Own and execute the growth marketing strategy, driving demand generation and scaling customer revenue across multiple B2B channels
• Lead efforts to optimise our website, SEO, and digital user journeys, focusing on lead capture and conversion.
• Manage performance marketing campaigns across Google and Linkedin to drive customer acquisition, and revenue growth, and deliver ROAS targets.
• Develop and implement tests to refine strategies and keep campaigns forward-thinking and effective.
• Work closely with Sales to identify high-priority prospects and deploy account-based marketing tactics.
• Function as the go-to expert for data within the team, measure the performance of marketing campaigns and channels and identify opportunities for optimisation.

You will love this role if you have...

• Proven experience in growth and digital marketing, with a strong focus on cross-platform CRO, and paid advertising across Google and Linkedin in particular.
• A track record of successfully scaling and optimised channels over time.
• Are proficient in Hubspot
• Deeply analytical, with the ability to use data to inform decisions and drive growth.
• Intellectually curious with a passion for driving growth through innovation and experimentation.
• Demonstrated ability to manage and lead cross-functional projects, with excellent project management skills.
• In-depth knowledge of various advertising platforms (e.g., Google Ads, LinkedIn Ads) and experience managing significant (6+ figure annual) advertising budgets.
• Creative thinker with a test-and-learn mentality and an agile approach to marketing strategy and execution.

You will not love this role if you....

• Aren't comfortable working in a fast paced environment
• Are not ready to own your own results and be held accountable
• Like maintaining the status-quo and aren't willing to think outside the box
• Like a lot of structure and processes, we are a start-up and are still working things out and we don't always know what's next
• Are not comfortable with ambiguity, we will give you guidance but sometimes you have to work things out
• Wait for others to step up, or to be told what to do. We are a high-performance and high-reward work place and are looking for people who are proactive

Our Compensation & Benefits

It's important to us to practise what we preach when it comes to our benefits. We know what good looks like and we want to provide the best for our team, with a comprehensive and inclusive benefits package. This means you have a choice over the things that are most important to you. You can see a selection below, along with the full offering here.

Competitive base salary + equity, so you own what you build

Bonus scheme designed to reward and recognise high performance

£100 monthly personal Ben Balance: for whatever works for you, whether that's Netflix, Spotify, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250

Weekly lunch provided in office so you can spend quality time with the team over some tasty food!

28 days of holidays a year plus bank holidays, and an option to buy or sell 5 days per year. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!

Work-from-abroad scheme, so you can support your travels, enjoy an extended holiday, or visit loved ones.

Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting

Comprehensive Private Medical Insurance

Funded Life Assurance cover with the option to voluntarily increase - this also includes an annual health check

Comprehensive and tailored mental health support and professional coaching through a leading provider

Diversity and Culture at Ben

We are organically growing a brilliantly diverse, inclusive and respectful bunch of people we are extremely proud of. This should go without saying but all applications are very much welcome. If you need any adjustments to support you with your application, just let us know by emailing [e-mail]. You can learn more about DEI at Ben here.