Senior Data Engineer (Marketing & Digital)

ZipRecruiter; London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A leading name in digital publishing seeks a Senior Marketing and Digital Analytics Engineer to lead their GA4 migration and enhance their digital analytics infrastructure. In this hybrid role based in vibrant London, you will focus on data ingestion and provide actionable insights to power marketing strategies. Join us to shape long-term analytics strategy at a household media brand.

Benefits

Performance bonus

Collaboration with senior marketing leadership

Hybrid working model

Access to engagement data

Opportunity to shape analytics strategy

Qualifications

• Deep hands-on experience with GA4, including setup and migration.
• Strong SQL and experience with data pipelines.
• Proven ability to unify data from adtech sources.

Responsibilities

• Own the analytics and tracking layer across digital marketing channels.
• Manage data ingestion from Google Ads and Meta.
• Implement and scale GA4 effectively.

Skills

GA4 experience

SQL

Data pipeline (dbt, Airflow)

Data ingestion from ad platforms

Event tracking

Digital publishing

Job description

Job Description

Senior Marketing and Digital Analytics Engineer

Salary Range: £60,000 – £65,000 + Bonus

Location: London (Hybrid – 2 days onsite)

About Our Client:

Our client is a leading name in digital publishing, known for high-impact journalism and a bold approach to audience engagement. As they deepen their data maturity, they’re investing in digital analytics infrastructure to power smarter decisions across subscriptions, marketing, and content. With a major GA4 migration underway, this is a critical time to shape their long-term data architecture.

The Marketing and Digital Analytics Engineer will own the analytics and tracking layer across digital marketing channels, with a sharp focus on implementing and scaling GA4. You’ll manage data ingestion from ad platforms like Google Ads and Meta, building pipelines and clean schemas that empower the business with accurate attribution and actionable insights.

Essential Skills:

• Deep hands-on GA4 experience, including setup, tracking plans, and migration best practices
• Strong SQL and data pipeline experience (dbt, Airflow, or similar)
• Proven ability to ingest and unify data from Google Ads, Meta Ads, and other adtech sources
• Comfortable working with marketing stakeholders to define event tracking and campaign analytics
• Experience in digital publishing, subscription, or eCommerce industries

Benefits:

• £60,000 – £65,000 base + performance bonus
• Work closely with senior marketing and data leadership
• Hybrid working model with time in a vibrant central London newsroom
• Unique access to rich audience and engagement data
• Opportunity to shape long-term analytics strategy in a visible, high-impact role

This is your chance to own the technical side of digital marketing analytics at a household media brand. Submit your CV now to be part of a data transformation journey at the heart of digital publishing.

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