Senior Data Analyst, Promotions

TN United Kingdom; London; On-site; GBP 35,000 - 65,000; Full time

Job description

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

Who We Are

We're not just a team; we're a dynamic, international force powered by creativity, deep consumer knowledge, and relentless ambition. As a member of the EU Promotions team, one of our Marketing departments, you'll drive tangible results through strategic content development, cross-functional project management and revenue growth. We achieve this by staying at the forefront of innovation, leveraging market insights, and orchestrating wide collaboration across the many departments involved in our operations, from Marketing to Partner Management, to Pricing to our Creative Department.

The Promo Product Analytics team is focused on (i) owning the global curation algorithms, shaping and testing the strategy of the recommendation engines which power our landing pages; (ii) build tooling & improve reporting for our broader promo team; (iii) further automate existing processes to create more efficient work streams across direct and cross-functional stakeholders; (iv) provide technical support to the commercial members of the team; & (v) build analysis on a wide-range of topics to improve our promo strategy.

What You’ll Do:

• Be the product owner of the data layers & ranking logic of our product curation algorithms. This implies:
  
  • Building a 3-6 months plan in collaboration with North American counterparts for adjustments & improvements
  • Design and implement A/B testing strategy for the ranking logic in the UK and Ireland
  • Monitoring current set of scripts & pipelines for potential failures
  • Collaborate with global data & software engineers to take tools to the next level
  • Keep stakeholders informed & documentation up to date
• Work with a team, including curation and event experts, contribute to develop team roadmap planning, weekly prioritization, and monthly personal development
• Develop advanced reporting and tools for the promo and marketing department, including metrics identification, MVP design, BigQuery coding, and dashboard creation with Looker ML, DataStudio, and Google Sheets.
• Perform deep-dive analysis, including the application of advanced analytical techniques, to solve critical and complex business problems (e.g., improve product curations in major campaigns)
• Collaborate with leadership, tech teams, and EU departments (pricing, marketing, category management) to implement and monitor project success.
• Serve as the subject matter expert in data, analytics, and testing for your area, ensuring accurate interpretation of business metrics and consumer behavior.

What You’ll Need

• Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or a business degree - ideally with a specialization or bootcamp in analytics.
• Mandatory 2+ years of full time experience as a data or business analyst (4+ years if no degree)
• Professional experience with at least one programming language, ideally in SQL. Experience working with Python is a plus.
• Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets
• Experience with data visualization software (e.g. Google Data Studio, Tableau, PowerBI); experience with Looker ML a plus
• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior stakeholders and cross-functional partners
• Excellent written and oral communication skills in English
• Prior experience in retail or ecommerce is a plus

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.