Senior Data Analyst, Marketing Analytics (Organic & Brand)

Cleo; Greater London; Hybrid; GBP 69,000 - 120,000; Full time

Benefits offered by this job

Equity

Health insurance

Dental insurance

Vision insurance

Mental health support

Sabbatical after 4 years

Learning & development platform

Pension / retirement contributions

Location-specific leave entitlements

Job summary

Cleo is seeking a Growth Analytics professional to lead organic and brand analytics, build measurement frameworks, and influence multi-channel strategies in a fast-growing fintech context.

You will work with cross-functional teams to define KPIs, run experiments, and surface actionable insights that tie organic and brand metrics to acquisition, retention, and profitability. Strong SQL and data storytelling are essential.

Qualifications

• 3+ years’ experience in marketing or growth analytics, with time on organic/brand channels.
• Strong SQL skills; able to explore and validate large datasets.
• Experience with organic/owned channels (SEO/ASO, organic social, content).
• Exposure to brand or upper-funnel measurement is a plus.
• Experience with experimentation (A/B tests, holdouts, geo-lift, SEO tests).

Responsibilities

• Analyse performance across SEO, ASO, organic social, and other channels with clear KPIs.
• Build and define how to measure visibility in GEO.
• Identify opportunities to grow organic contribution and reduce paid dependency.
• Partner with Brand and Product Marketing to measure impact of campaigns and connect metrics to outcomes.
• Contribute to cross-channel attribution frameworks and demonstrate incrementality of brand marketing.
• Design and run experiments across organic and brand channels.

Skills

SQL

Analytics

A/B testing

Funnel analysis

Cohort analysis

Brand measurement

Geo measurement

Tools

Python

R

Job description

Most money apps talk at you. Cleo talks back

We're not building another finance app. We're building the world's first AI financial assistant, one that actually understands your money and makes you better at it, and we're changing the world's relationship with money in the process. For everyone, whatever their background or balance.

The proof: profitable, fast-growing, a unicorn with over $300M in ARR, and millions of people who now feel differently about their money.

We love original thinkers who challenge the status quo. We move fast, tell the truth, and there's nowhere to hide from good work here. If that excites you more than it scares you, you'll fit right in.

Follow us on LinkedIn for new features and the occasional roast

Meet the team

Here at Cleo, we have ~70 Data Scientists (Product Analysts) working embedded into our Pillars We stay connected and share knowledge consistently through monthly meetings and slack channels to scale approaches and ensure everyone learns in the same way. They thrive through clear communication with their squad and stakeholders to influence product or company decisions, being that bridge between the non-tech and technical sides of the team. We have deeply structured data and a great experimentation culture using StatSig for all analysts to dive into!

About The Role

• Analyse performance across SEO, ASO, organic social, and other owned/earned channels, building foundational measurement frameworks with clear KPIs and diagnostics
• Build Cleo's SEO measurement from the ground up and define how we measure and grow visibility in GEO, an emerging channel we want to lead on
• Identify opportunities to grow organic contribution and reduce paid dependency through content, distribution, and optimisation
• Partner with Brand and Product Marketing to measure the impact of major launches and campaigns, defining mid-funnel and brand metrics (awareness, consideration, engagement) and connecting them to downstream outcomes via causal methods
• Contribute to cross-channel attribution frameworks spanning brand and performance activity, and demonstrate the incrementality of brand marketing
• Design, run, and interpret experiments across organic and brand - from content/SEO tests to geo-lift and regional holdout experiments
• Conduct cohort and funnel analyses to understand user behaviour from organic entry through to long-term value
• Surface strategic insights and clear recommendations on where to invest, what to change, and what to stop
• Act as a thought partner to Organic, Brand, Product Marketing, and Growth leadership on strategy, roadmaps, and investment decisions
• Present insights and recommendations clearly to non-technical stakeholders, turning complex analysis into actionable decisions

What we’re looking for

• 3+ years’ experience in marketing or growth analytics, with significant time spent on organic and/or brand channels for B2C or subscription products, with hands-on organic experience preferred.
• Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.
• Hands-on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content).
• Exposure to brand or upper-funnel measurement is a strong plus.
• Practical experience with experimentation (e.g. A/B tests, holdouts, geo-lift or SEO tests) and interpreting results for non-technical stakeholders.
• Experience with funnel and cohort analysis, and comfort working with mid-funnel metrics (engagement, consideration, intent) as well as revenue outcomes.
• Strong commercial judgement: able to connect organic and brand metrics to acquisition efficiency, retention, LTV and profitability.
• Ability to communicate complex analysis simply, with clear narratives and recommendations.
• Nice to have: hands-on SEO/ASO or social/content analytics experience, Python or R for advanced analysis, and understanding of brand measurement (brand lift, tracking, causal inference)
• Nice to have: experience shifting acquisition mix from paid to organic/owned or building new programs from scratch, background in consumer fintech or high-growth subscription apps, and awareness of (or appetite to pioneer) GEO measurement

What we offer

• Benefits vary by country and include meaningful equity, comprehensive health, dental and vision insurance, mental health support, a paid one-month sabbatical after four years, a learning and development platform, pension or retirement contributions, and location-specific leave entitlements.

What Matters

Cleo's mission is to change the world's relationship with money. We can't do that without building a brilliant, genuinely diverse team - and making sure our hiring process gives everyone a fair shot, running a fair and transparent recruitment process in which every candidate is considered on their metris.

We're glad to make reasonable adjustments at any stage of the process. If there's anything we can do to support you in showing us your best, please let your recruiter or one of the team know.

We may use AI-assisted tools during the recruitment process to take support the team in different ways like taking notes or referring back to conversations. They do not replace the team and all applications are reviewed by a Cleo employee thoroughly!

Compensation Range: £69K - £120K