Senior Data Analyst - Marketing Analytics

NatWest Group; London; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading company is seeking a Senior Data Analyst - Marketing Analytics to drive data-driven strategies. The role involves partnering with cross-functional teams, utilizing Google Analytics and SQL to analyze data and enhance marketing performance while adhering to compliance standards. Ideal candidates will have proven experience in digital marketing analytics and hands-on skills in GA4 and Google Tag Manager.

Qualifications

• Proven experience in digital marketing analytics.
• Strong hands-on skills in GA4 and Google Tag Manager.
• Proficiency in SQL and experience with BigQuery and DBT.

Responsibilities

• Partner with teams to define tracking requirements for campaigns.
• Use data analytics to uncover insights and optimize UX.
• Build and maintain dashboards to track performance metrics.

Skills

Google Analytics 4 (GA4)

Google Tag Manager

SQL

Digital marketing analytics

Campaign measurement

A/B testing

Machine learning understanding

Cross-functional collaboration

Tools

BigQuery

DBT

Job description

Join us as a Senior Data Analyst - Marketing Analytics

A typical day at NatWest Boxed involves building analytical frameworks, delivering actionable insights, and working closely with cross-functional teams to shape data-driven marketing strategies and enhance the customer experience.

What you'll do:

• Partner with product, marketing, and compliance teams to define tracking requirements for new campaigns and journeys
• Use Google Analytics and Tag Manager to monitor user behaviour and assess campaign effectiveness
• Build and maintain dashboards and reports to track key performance metrics
• Analyse app and web data to uncover insights and identify opportunities for UX improvements
• Lead A/B testing initiatives and optimise digital touchpoints based on results
• Translate business questions into analytical solutions using BigQuery and DBT
• Collaborate with engineers and data scientists to enable advanced modelling and experimentation
• Ensure marketing analytics work adheres to data privacy, risk, and compliance standards

The skills you'll need

• Proven experience in digital marketing analytics, with strong hands-on skills in GA4 and Google Tag Manager
• Ability to translate complex data into clear, actionable insights that drive marketing performance
• Proficiency in SQL and experience with modern data tools such as BigQuery and DBT
• Comfortable working across teams, alongside other data scientists and business stakeholders, gathering requirements and aligning with compliance and privacy standards
• Strong understanding of marketing attribution, campaign measurement, and A/B testing
• Solid grasp of machine learning and AI concepts, with the ability to apply them to marketing analytics use cases

It'll be great if you also had:

• A background in working with external clients or agency partners on analytics delivery
• Experience implementing tracking solutions for mobile apps and cross-platform journeys
• Familiarity with ML platforms for marketing or other analytics use cases

Hours

35

Job Posting Closing Date:

24/07/2025 Ways of Working:Remote First