Senior Data Analyst: Insights & Strategy for Music

Universal Music Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Universal Music Group UK is seeking a Senior Data Analyst to join the central data, AI and technology team. You will work with stakeholders to understand business needs, turn complex data into clear, actionable insight and help shape data-driven strategies across artists, labels and central teams.

You will collaborate with data scientists, engineers, product managers and business teams to improve measurement, audience understanding and opportunities for growth.

Qualifications

• Strong ability to translate complex datasets into clear, actionable insight.
• Creative and commercially minded approach to problem-solving.
• Strong stakeholder engagement, management and communication skills.
• Ability to lead analytical projects from idea through to delivery and adoption.
• Experience with cloud data platforms such as BigQuery, Google Cloud Platform or AWS.
• Experience building dashboards, reporting products and self-serve insight tools.
• Strong understanding of data modelling, ETL/ELT processes and data quality.
• Working knowledge of Python or another programming language for analysis.
• Familiarity with Git, version control and modern analytics workflows.
• Good understanding of AI, machine learning concepts and their practical application.

Responsibilities

• Working directly with the Data & AI team to support artists & labels across the business.
• Being a senior voice within the team and leading data strategy at a label level.
• Supporting core strategic research with data & audience insight.
• Researching & developing data driven solutions to solve current & future business problems.
• Utilising partner data to pull out key metrics and feeding back to the label teams.
• Advising on data related topics to help guide or inform business decisions.
• Sourcing, cleaning and preparing data for modelling, product creation or visualisation.
• Developing new data sets or features that become integral to how the business operates.
• At the heart of this role is a desire to give us a competitive edge in connecting our artists with audiences across the globe.

Skills

SQL

BigQuery

Python

Git

Data modelling

ETL/ELT

Dashboards

Stakeholder management

Cloud platforms (GCP/AWS)

Mentoring

Analytics storytelling

Education

Degree in a relevant field

Tools

Google Cloud Platform

AWS

Git

Job description

Universal Music Group UK is seeking a Senior Data Analyst to join the central data, AI and technology team. You will work with stakeholders to understand business needs, turn complex data into clear, actionable insight and help shape data-driven strategies across artists, labels and central teams.

You will collaborate with data scientists, engineers, product managers and business teams to improve measurement, audience understanding and opportunities for growth.