Senior Data Analyst

Smarkets; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading technology company in London seeks a Data Analyst to maximize business value and product understanding through data analysis. You will translate complex datasets into clear narratives and work with stakeholders to improve business strategies. Ideal candidates should have a strong background in B2C analytics, SQL expertise, and experience with BI tools. This position offers a competitive salary and benefits, including a hybrid working model and a dynamic team environment.

Benefits

Stock Options

Pension Scheme

Health Insurance

Enhanced Parental Leave

Learning & Development budget

Flexible Working

25 days paid leave

Cycle-to-Work Scheme

Global Working flexibility

Regular team socials and events

Qualifications

• Proven track record working with consumer-facing products.
• Ability to communicate insights to both technical and non-technical stakeholders.
• Experience with BI tools like Lightdash, Tableau or Looker.

Responsibilities

• Maximise business value and product understanding through rigorous analysis.
• Translate complex datasets into clear, compelling narratives.
• Lead integration with a product analytics platform to enable customer insights.

Skills

SQL

Data Storytelling

Business Analysis

B2C Metrics

Problem Solving

Tools

Lightdash

Tableau

Looker

Job description

Please note: Profiles will be reviewed starting in January, and shortlisted candidates will be contacted thereafter.

Smarkets: Predicting the Future of Betting

Smarkets runs one of the world’s most sophisticated prediction markets, handling over £29 billion in volume since 2010 and engaging 200,000+ traders globally. We’re a technology company that happens to revolutionise betting - from sports to political markets, to delivering the sharpest prices and the fairest odds.

Our stack is designed for scale, reliability, and speed: Linux, Kafka, Postgres, Kubernetes, with Python 3, C++17, and React powering our platform. We build infrastructure that institutions trust while keeping trading accessible to everyone. Our edge? We’ve thrived through every market cycle, competitor, and industry revolution.

At the heart of our success are our people. We create a high-performance environment where exceptional talent can thrive, blending deep business experience with a commercial mindset to drive strategic growth.

If you’re ready to help shape the future of prediction markets with cutting‑edge technology and a customer‑first philosophy, Smarkets is where you belong.

The Role

We prioritize giving exceptional value back to our customers, which means our growth strategy isn’t just about spending more—it’s about scaling creatively and efficiently.

That’s why we need an amazing Data Analyst to join our team. You will be a highly curious, data‑driven storyteller who acts as the bridge between raw data and business strategy. You won’t just report numbers; you will uncover the "why" behind user behavior and empower technical and non‑technical stakeholders to make better decisions.

Your Mission

Maximise business value and product understanding through rigorous analysis. You will work closely with Product, Marketing, and Engineering to create scalable data models, maintain our BI stack, and unlock insights that drive retention and growth across our B2C brands.

What you'll be working on:

• Product & Business Analysis: Dive deep into user behavior data to identify friction points in the funnel, opportunities for growth, and trends in retention.
• Data Storytelling: Translate complex datasets into clear, compelling narratives. You will communicate insights to non‑technical users to influence product roadmaps, marketing campaigns and the overall business strategy.
• BI & Visualisation: Maintain and build self‑serve dashboards using Lightdash (experience with Tableau/Looker is also relevant) to democratise data access across the company.
• Product Analytics: Lead integration with a product analytics platform (Amplitude, Mixpanel etc.) to enable 360 view of customer journeys.
• Cross‑Functional Collaboration: Partner with data engineers to improve infrastructure and with product managers to define success metrics for new features.

About You

• B2C Experience is a Must: You have a proven track record working with consumer‑facing products (apps/websites) and understand B2C metrics (Churn, LTV, CAC, Retention).
• Highly Analytical: You are a fast learner, humble, and curious. You enjoy solving problems and digging into the data to find answers.
• Excellent Communicator: You are a data‑driven storyteller. You can speak the language of engineers but also clearly explain findings to business stakeholders.
• Technical Proficiency:
  • Strong SQL skills are essential.
  • Experience with BI tools like Lightdash, Tableau, or Looker.
• Nice to have:
  • Background in Data Engineering.
  • Experience with Python.
  • Experience with dbt is a major plus (we use it for transformation).

Our Values

Our values are at the heart of everything we do - guiding how we work, collaborate, and innovate. They reflect what we expect of ourselves and each other to deliver the best results, while fostering a positive, high‑performing environment:

• Push to Win: We set ambitious goals and relentlessly pursue them, always striving for excellence.
• Make Others Better: We lift each other up, share knowledge, and celebrate team success over individual achievement.
• Give a Shit: We care deeply about our work, our users, and the impact we make.
• Be a Pro: We take ownership, act with integrity, and consistently deliver to a high standard.
• Bring the Energy: We bring positivity, curiosity, and enthusiasm to everything we do, inspiring those around us.

Culture Fit

These values define how we succeed as a team. If this isn’t you, this may not be the right place. We hire people who thrive in a fast‑paced, collaborative, and ambitious environment.

Perks & Benefits

We offer a competitive salary and benefits package, alongside a dynamic, collaborative environment where your work truly makes an impact and your voice is heard. Our team is diverse, driven, and ambitious - united by a strong work ethic and a hunger to innovate and win.

Our benefits are designed around Health, Wealth, and Development, supporting you both professionally and personally.

These include:

• Stock Options: Vest over 4 years - your success is our success.
• Pension Scheme: Competitive plan via Aviva, with up to 6% matched contributions if you opt in.
• Health Insurance: Comprehensive coverage to keep you and your family healthy.
• Enhanced Parental Leave: Enhanced maternity and paternity leave to support you through life’s most important moments.
• Stay Fuelled: Enjoy fresh, chef‑made breakfast and lunch every day, plus a constant supply of fruit, snacks, tea, coffee and soft drinks — because great work starts with great food.
• Cycle‑to‑Work Scheme: Support for sustainable commuting and staying active.
• Learning & Development: £1,000 annual education budget for courses, conferences, books, or training.
• Holiday: 25 days paid leave + bank holidays, with the option to carry over 5 days.
• Flexible Working: Hybrid model with 3 days in the office and 2 days from home to fit your lifestyle.
• Global Working: Work from anywhere in the world for up to 20 days a year.
• Team Energy: Regular socials, hackathons, and events — because collaboration and fun go hand‑in‑hand.

What happens next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.

• CV application review - We will review it as quickly as possible
• Let’s chat - Quick chat with our team about your experience and the role
• Task - At‑home test to show off your skills
• Hiring Manager Interview - Experience and Mindset Chat & Technical Chat
• In‑Office Interview - Lunch with other colleagues in the team + LT Chat

Diversity & Inclusion

We’re an equal opportunities employer and celebrate diversity in all its forms. If you need any adjustments during the recruitment process, please let us know — we’re happy to accommodate your needs.