Senior Data, AI & Performance Analytics Leader

Cotswold Outdoor Group

Kingswood

Hybrid

GBP 60,000 - 70,000

Full time

6 days ago

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Benefits offered by this job

Hybrid working three days in office

Starting salary £60,000-£70,000

Yearly bonus up to £6,885

33 days holiday

Holiday Buying Scheme

Electric Vehicle Salary Sacrifice

Volunteer day

Private medical insurance

Life assurance

Critical illness cover

Staff discounts 40-60%

Perks hub savings

Job summary

Cotswold Outdoor Group in Swindon seeks a Senior Manager, Data, AI & Performance Analytics to shape data strategy and drive business growth across eCommerce and stores. You will lead a high-performing analytics and data science team, develop measurement frameworks, and deliver data-led insights that improve commercial outcomes.

This hybrid role involves three days in the office weekly, with a focus on governance, experimentation, and scalable analytics capabilities to support decision-making

Qualifications

Strong knowledge of performance analytics and experimentation within eCommerce and digital environments.
Experience developing measurement frameworks, attribution models, forecasting, and commercial performance analysis.
Knowledge of AI, machine learning, and automation applications across customer, digital, and commercial contexts.
Experience with data platforms, ETL processes, APIs, and cloud environments (e.g. GCP).
Expertise in digital analytics platforms such as Google Analytics, Adobe Analytics, and Content Square.
Experience with BI and visualisation tools such as Power BI, Looker Studio, or MicroStrategy.
Knowledge of Tag Management Systems including GTM, Adobe Launch, or Tealium, along with experimentation platforms and optimisation programmes.
Proven experience leading analytics, data science, or digital insight teams.

Responsibilities

Define and deliver the Customer & Digital Data, AI and Analytics strategy, building a high-performing capability to drive eCommerce growth and commercial performance.
Act as a senior leader across Data, Insight, AI and Automation, shaping organisational maturity and driving innovation through scalable, data-led solutions.
Lead, develop and inspire a high-performing analytics and data science team, fostering a culture of experimentation, excellence and continuous improvement.
Drive data literacy across the organisation, enabling better decision‑making through insight, experimentation, and effective use of AI and analytics tools.
Own digital measurement frameworks, forecasting, attribution, and performance modelling to connect investment with commercial outcomes, revenue and ROI.
Enable CRO and optimisation by providing data foundations, experimentation measurement, insight generation, and actionable recommendations to improve customer experience and performance.
Lead the Data Science and AI roadmap, delivering automation, predictive analytics, and scalable insight capabilities while partnering with technology teams on future‑ready data architecture.
Deliver clear, commercially focused insight, reporting, and dashboards, embedding best practices in governance, tracking, and analytics to support real‑time decision‑making and maximise impact.

Skills

performance analytics

experimentation

data platforms

ETL processes

APIs

cloud environments

GCP

Google Analytics

Adobe Analytics

Content Square

Power BI

Looker Studio

MicroStrategy

Tag Management Systems

GTM

Adobe Launch

Tealium

data science

automation

Tools