Senior Customer Marketing Manager - Off Trade

Vinarchy; Telford; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading global wine company in Telford is seeking a Senior Customer Marketing Manager to drive brand engagement in the UK Off Trade channel. The role demands a strategist with 5-7 years’ experience, strong analytical skills, and a customer-centric approach. You will collaborate with sales teams, develop impactful marketing campaigns, and lead a high-performing marketing team. This position offers a competitive rewards package, including flexible working and an annual wine allowance.

Benefits

Annual wine allowance

Flexible working (Up to 2 days working from home)

Paid Parental Leave

Fast Friday finishes

Modern office

Go Beyond Day - community contribution

Access to online learning

Private Health Insurance Discounts

Qualifications

• Minimum 5-7 years of experience in customer marketing or trade marketing.
• In-depth knowledge of retail environments and key customer relationships.
• Strong analytical skills to drive decision-making.

Responsibilities

• Lead creation and implementation of marketing strategies for UK Off Trade.
• Build and nurture relationships with retail customers.
• Develop and manage integrated marketing campaigns.

Skills

Customer-Centric Approach

Analytical Skills

Collaboration & Stakeholder Management

Communication Skills

Education

5-7 years of experience in customer marketing or brand management

Grocery mult specific experience preferred

Job description

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Client:

Vinarchy

Location:

Telford, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

b7122fb7547b

Job Views:

6

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

About Us

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

The Senior Customer Marketing Manager – Off Trade will be responsible for developing and executing customer marketing strategies that drive brand engagement, sales, and visibility in the UK Off Trade channel.

This role will involve working closely with regional sales, brand, and category teams to deliver insights-driven, customer-centric marketing campaigns that strengthen relationships with key customers and drive the growth of the brand portfolio.

Key Responsibilities Include:

• UK Off Trade Strategy Development - Lead the creation and implementation of customer marketing strategies for the UK Off Trade channels, including grocery mults, convenience and wholesale. Develop tailored campaigns that align with local market needs while maintaining consistency with the overall brand vision and business objectives.
• Customer Relationship Management - Build and nurture strong relationships with key retail, convenience and wholesale customers. Understand their needs and preferences to deliver personalised marketing solutions that drive engagement and loyalty.
• Campaign Planning & Execution - Develop and manage integrated marketing campaigns that focus on driving sales, increasing brand awareness, and enhancing customer experiences. Oversee the execution of these campaigns, ensuring they are aligned with customer objectives and are effectively delivered across markets.
• Market Insights & Analysis - Use customer insights, market trends, and data to inform customer marketing strategies. Monitor competitor activities and consumer preferences to identify opportunities for innovation and differentiation.
• Collaboration with Sales Teams - Work closely with the regional sales teams to ensure alignment between customer marketing initiatives and sales goals. Support the sales teams with the necessary tools, materials, and marketing assets to drive sales and build strong relationships with customers.
• Digital & Social Media Engagement - Collaborate with the digital and social media teams to develop relevant content and activations for the channel, ensuring the brand remains visible and engaging across digital platforms used by retail, convenience and wholesale customers.
• Brand Training & Education - Develop and deliver training programmes for customers and their staff (where required), helping them to better understand and sell the brand’s portfolio. This includes product knowledge, brand positioning, and serving suggestions.
• Event Management & Sponsorships - Lead the organisation and execution of events, such as brand immersion, launches and trade shows. Manage relationships with external partners and sponsors to enhance brand presence and credibility in the market.
• Budget & Resource Management - Oversee the customer marketing budget for customer activities, ensuring effective allocation of resources to maximise ROI. Provide regular reports on budget spend and campaign effectiveness to senior management.
• Performance Monitoring & Reporting - Monitor and evaluate the effectiveness of marketing campaigns. Track key performance indicators (KPIs) such as sales growth, customer engagement, brand awareness, and ROI. Present insights and recommendations for continuous improvement.
• Team Leadership & Management - Lead, mentor, and develop a high-performing team of customer marketers. Provide guidance and support to team members, ensuring they have the tools, resources, and direction to excel in their roles.
• Brand management - Oversee management of key channel specific brands and NPD to further drive performance in the channels
  

What You'll Bring:

• Experience - Minimum of 5-7 years of experience in customer marketing, trade marketing, or brand management within the FMCG, beverage, or wine industry. Grocery mult specific experience preferred.
• Retail Expertise - In-depth knowledge of the retail environments including relationships with key customers (grocery mults, impulse, wholesale and/or convenience) and understanding of sales dynamics in the channel.
• Marketing Strategy & Execution - Strong ability to create and execute customer marketing strategies that align with both brand goals and customer needs. Experience with integrated marketing campaigns across multiple channels (e.g., trade events, digital, print, in-store activations).
• Analytical Skills - Strong analytical skills, with the ability to use data and insights to drive decision-making and optimise marketing campaigns. Experience in measuring and reporting on campaign effectiveness and KPIs.
• Customer-Centric Approach - Passion for understanding customer needs and creating marketing strategies that build long-term relationships and drive loyalty.
• Collaboration & Stakeholder Management - Strong interpersonal skills and experience working with cross-functional teams (sales, brand, product, media) and external stakeholders (distributors, retailers, agencies) to drive shared objectives.
• Communication Skills - Excellent communication skills, both written and verbal, with the ability to influence stakeholders at all levels of the organisation.
• Creativity & Innovation - A creative thinker who can develop engaging and impactful campaigns across channels, leveraging new trends, technologies, and insights.
• Project Management - Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver them on time and within budget.

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You will also have access to:

• Annual wine allowance and access to unique wine specials
• Flexible working (Up to 2 days working from home)
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Modern office located in Weybridge
• Go Beyond Day - make a difference in your local community
• Access to an extensive online learning library
• Private Health Insurance Discounts & Annual Flu Vaccination Program
• Employee Assistance Program & Various exclusive employee discounts

Ready to redefine your future? APPLY TODAY!

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.