Senior Customer Marketing Manager

TalkTalk Telecom Group PLC; Salford; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading connectivity provider in the UK seeks a Senior Customer Marketing Manager to define strategies for customer communications and engage customers through various channels. The ideal candidate has experience in marketing, strong analytical skills, and the ability to thrive in a fast-paced environment. This full-time position offers a flexible hybrid working model and generous benefits.

Benefits

Flexible hybrid working

Free on-site parking

Generous holiday package

Private healthcare

Competitive pension scheme

Free broadband

Life event gifts

Paid volunteering days

Big retail and leisure discounts

Qualifications

• Proven track record in a marketing role.
• Strong analytical skills with data-driven decision-making.
• Experience handling customer communications and campaigns.

Responsibilities

• Define marketing strategies for customer communications.
• Collaborate with Head of Customer Marketing for campaign planning.
• Manage campaign creative and stakeholder sign off process.

Skills

Experience in a marketing role

Skilled at understanding data

Experience within a customer space

Understanding of the digital space

Ability to work in a fast paced environment

Tools

Salesforce Marketing Cloud

Job description

Senior Customer Marketing Manager page is loaded

Senior Customer Marketing Manager

Apply locations Salford Quays, Manchester time type Full time posted on Posted Yesterday job requisition id R0011873

1 Year FTC

Who are TalkTalk?

TalkTalk are the UK’s leading value for money connectivity provider. We believe that simple, affordable, reliable and fair fibre should be available to everyone.

The role

Customer Marketing are experts in customer comms strategy. We work with our colleagues to create great customer experiences and uphold our brand values, to deliver our vision of having customers who love us, engage with us, and stay with us.

You’ll enjoy being a key influencer of this vision by supporting the Head of Customer Marketing in the creation and delivery of the strategy and comms for a range of in-life programmes targeted at our Consumer base. You will also benefit from the variety in your responsibilities. You could be working on different upsell campaigns, managing customers end of life offers or building relationship driving activity across their lifecycle.

Your responsibilities

• You’ll work closely with the Head of Customer Marketing to define the appropriate strategy to support the set business objectives

• This strategy will focus on appropriate targeted communications campaigns via email, SMS, direct mail, targeted social media and digital, utilising your team to help deliver this vision

• You’ll contribute to quarterly planning and strategy discussions, ensuring that we prioritise the most customer-focused and commercially impactful programmes

• You recognise the value of data, you’ll be able to work closely with your counterparts in Marketing Automation to drive valuable insights to shape success within campaigns

• Utilising the results from all campaigns will be integral to further developing your strategy to optimise campaigns and outcomes

• You’ll work with creative agencies to develop campaign messaging and creative

Other responsibilities include:

• Managing the sign off process for campaign creative, working closely with and managing appropriate stakeholders feedback

• Working with our Marketing Automation team to deliver your email and SMS campaigns via Salesforce Marketing Cloud, and other teams for social, digital and print

• Briefing and using campaign evaluation to understand the impact your campaigns are having, and how to improve them

• Utilising test and learn in order to drive continuous improvement within all channels

• Working with the Head of Customer Marketing to manage budget for your campaigns, making sure that we operate in a cost-efficient and streamlined way.

Skills required to be successful in the role:

• Experience in a marketing role

• Skilled at understanding data

• Experience within a customer space

• Understanding of the digital space

• Ability to work in a fast paced environment

What to do next?

If this role sounds like it could be for you, please apply and we will be in touch soon!

Be Yourself. Make an Impact. Join Us.

As a recognised Top 50 Inclusive Employer in the UK, we believe that diversity fuels innovation and success. We’re committed to building a workplace that reflects the communities and customers we serve. At TalkTalk, inclusion is part of our DNA – we’re all 100% human, and we’ve created a culture where you can truly be yourself.

We’re not your traditional 9-5. We’re a dynamic, flexible workplace, and we’re excited to hear how you like to work. Whether you thrive in collaboration, focus better at home, or prefer a bit of both – let’s make it work.

What We Offer

• Flexible hybrid working – with a minimum of 50% office presence to support teamwork and connection

• Collaborative office spaces designed for creative thinking and innovation

• Free on-site parking at our offices

• Generous holiday package – 25 days annual leave, 3 wellbeing days, and your birthday off (plus the option to buy up to 10 more days!)

• Private healthcare for all employees

• Competitive pension scheme and performance-related bonus opportunities

• Free broadband for all employees

• Life event gifts – celebrating milestones like marriages and births

• Inclusive employee networks – open to all, supporting peer connection and thought-provoking conversations

• Salary sacrifice scheme – save on dental, gym, and more

• Big retail and leisure discounts

• 3 paid volunteering days a year – because making a difference matters to us too

About Us

We’re on a mission to bring simple, affordable, reliable and fair connectivity to everyone. We believe every customer matters, so we’ve been challenging the status quo from the word go to change things for the better.

We’ve created a working environment where you can be yourself and give your all whether that be from your front room or the boardroom. You’ll be called on to out-think the competition and work closely with your colleagues to come up with new ideas and deliver great results for our customers.

It won’t always be easy, but it’s always exciting. There are great opportunities for you, and our business, if you’re ready to stand for something