Senior Customer Marketing Manager

QBtech AB; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare technology firm in London seeks a Customer Lifecycle Manager to drive adoption and retention of its ADHD solutions. The candidate will develop and execute marketing strategies, manage a small team, and collaborate across departments. Relevant experience in customer marketing, particularly in a B2B SaaS context, is required. This position offers opportunities for professional growth and is pivotal in enhancing healthcare outcomes.

Benefits

Opportunities for learning and growth

Education and certifications related to technology

Qualifications

• Proven track record in customer marketing.
• At least 3 years of experience in a similar role.
• Experience with B2B SaaS is preferred.

Responsibilities

• Co-create a customer lifecycle plan.
• Manage execution of marketing strategies.
• Develop customer segmentation for effective communication.

Skills

Customer lifecycle management

Stakeholder management

Marketing automation

Copywriting

Data interpretation

Team leadership

Education

Degree in Marketing/Business

Tools

WordPress

Google Analytics

Customer engagement platforms

Job description

Would you like to take part in transforming healthcare? Qbtech is the global market leader in professional ADHD tests, providing tests that are both CE marked and FDA cleared for use as an aid in the assessment and treatment evaluation of ADHD for people age 6-60. Our vision is to transform healthcare by providing a complete system of leading objective tests, products and services that empower clinical and financial decision-makers to improve outcomes and support patients to better understand their symptoms and treatment.

Qbtech is present in 14 countries with offices in Stockholm, London, and Houston. Over the next years, Qbtech will make significant investments into new products, technologies, and people to further strengthen their services and product offerings with the aim of building an ecosystem with solutions for providers, clinicians, and patients.

About the role

Qbtech's mission is to improve the lives of people with ADHD. The more our objective testing and supporting technology are used by clinicians, the more patients and families are positively affected. We want to ensure that all new customers try, adopt, and continue to realize the benefits our services promise to both patient and practice. That's where you come in! This new role, reporting into the global Marketing Director, has been created to devise and deliver (along with Clinical, CS, and Product colleagues) a customer lifecycle plan that will further improve activation, adoption, retention, renewals, and referrals... at scale as we continue our growth.

Based with our Commercial Team colleagues in our West London (Chiswick) office, you'll also work closely with colleagues in Houston, Texas, and Product teams in Stockholm, Sweden. This job requires 3 fixed days in the office per week in Chiswick.

Essential Duties and Responsibilities

• Co-create with customer-facing colleagues a customer lifecycle plan to enable Qbtech to hit its Commercial goals (activation, adoption, retention, renewal, advocacy).
• Manage the execution of this plan, which might include events, referral schemes, content marketing, AI agents, and more.
• Set and agree on success metrics and lead a small team to deliver against them.
• Plan and oversee product marketing communications aligned with Commercial goals.
• Further develop and utilize existing customer segmentation, ideal customer profiles (ICPs), and buyer personas to execute customer communications at scale.
• Collaborate with the Customer Journey Product Manager to ensure in-app CX supports the customer lifecycle plan.
• Enable all Customer Success (CS) teams (UK/US/ROW) with necessary materials (training, patient materials, marketing toolkits, etc.).
• Collaborate with Creative and Growth Marketing teams and contribute to wider marketing initiatives.
• Regularly report success metrics to the wider business through the Marketing Director.
• Manage a small team, responsible for their performance and development.
• Manage the approval process with stakeholders for all CS enablement materials.

Who are you?

You will have a proven track record of positively influencing customer lifecycle metrics, ideally at a B2B SaaS business and/or fast-paced environment. After studying Marketing/Business, you will have spent at least 3 years in customer marketing, demonstrating your ability to create and execute plans, manage and motivate teams, and collaborate effectively across departments.

Your drive, can-do attitude, and team-player attributes make you a great colleague. You will bring experience and confidence, but not ego. You should be an experienced user of marketing automation tools, WordPress, Google Analytics, and customer engagement platforms, preferably with certifications. You should be adept at writing copy, interpreting data, and prompting AI.

Knowledge or experience of medical device regulations and standards is an advantage.

Above all, you should be excited to support the adoption of new technology and make a difference in mental health.

We are looking for someone who has

• Strong stakeholder management skills (clarifying, setting, and managing expectations)
• Excellent attention to detail and organizational skills
• Proven ability to create, organize, and implement plans supporting commercial objectives
• Ability to manage and motivate a team to deliver against plans (both in-person and remote)
• Ability to build productive relationships across borders and time zones
• High competence in marketing automation, WordPress, Google Analytics, and customer engagement platforms (certifications advantageous)
• Excellent communication and copywriting skills
• Confidence as an AI prompt engineer
• Comfort interpreting data
• Understanding of medical device regulations as they apply to marketing and communication

What can Qbtech offer you?

At Qbtech, you will work on meaningful projects that help people understand ADHD and transform healthcare. You will be part of an international environment with leading experts, leading the development of innovative products and services globally. There are ample opportunities for learning, growth, and expanding into other technologies. Qbtech also offers education and certifications relevant to our technologies.