Senior Customer Analyst

Kingfisher; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Kingfisher is hiring for a customer analytics role to develop advanced insights across our digital and store channels. You will partner with retail teams to strengthen customer understanding, build automated reporting, and measure engagement and profitability.

The position is hybrid, with attendance in Paddington or Southampton and a typical mix of remote and office work. The role requires extensive customer analytics experience, strong commercial sense, and excellent SQL and Power BI skills.

Qualifications

• Extensive experience in customer analytics with a retail focus.
• Strong commercial acumen and understanding of broader business principles.
• Excellent SQL skills and experience with dashboarding tools, preferably Power BI.
• Excellent analytical skills with the ability to draw concise insights from large and disparate data sets.
• Ability to provide compelling insights and recommendations and influence senior leaders.

Skills

Customer analytics

Commercial acumen

SQL

Data storytelling

Presentation skills

Tools

Power BI

Job description

Overview

We’re Kingfisher, A team made up of over 74,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas to life. Guided by our purpose Better Homes. Better Lives. For Everyone. We believe a better world starts with better homes, and we work every day to make that a reality. Join us and help shape the future of home improvement.

As part of our Powered by Kingfisher strategy, we’re accelerating how we understand and engage with customers across our digital and store channels.

Customer data and analytics are central to this journey, enabling smarter decisions, more personalised experiences and more efficient operations. In this role, you’ll help shape how we build a connected view of our customers, creating a strong customer DNA that can be activated across the business in partnership with our retail banners.

Please note that this role can be based from either Paddington or Southampton with an expectation of 12 days per month office attendance.

What's the job?

• Develop advanced customer analytics, using descriptive and predictive techniques to uncover insights, trends and growth opportunities.
• Partner with retail teams and key stakeholders to strengthen customer understanding and influence data-led decision-making.
• Generate actionable customer insights that help shape customer strategy across digital and store channels.
• Build automated reporting and self-service dashboards to provide clear, accessible customer and performance metrics.
• Measure customer behaviour, engagement and profitability, evaluating performance against strategic objectives and project goals.
• Communicate insights through compelling data storytelling, sharing recommendations and best practice to build a strong data-driven culture.

What you'll bring

Essential

• Extensive experience in customer analytics, with a specific focus on retail
• Strong commercial acumen and understanding of broader business principles, above all in Retail
• Excellent SQL skills and experience with dashboarding tools, preferably Power BI
• Excellent analytical skills with the ability to draw concise insights from large and disparate data sets (including customer, digital, marketing & transactional)
• Ability to provide compelling insights and recommendations and influence senior leaders. Confident in engaging in the business discussion and debate, not just providing numbers
• Strong presentation and communication skills (written and oral). Ability to convey complex issues in a simple manner

Desirable

• End-to-end analytics experience, from understanding stakeholder requirements through to delivering actionable insights.
• Experience creating dashboards and data visualisations that support effective commercial decision-making.
• Strong customer analytics experience, including segmentation, lifetime value (LTV) modelling and behavioural analysis.
• Experience supporting Commercial and Product teams through basket, attachment and category-level customer analysis.
• Strong understanding of performance measurement and experimentation, including uplift, incrementality and control groups, with the ability to communicate findings through compelling data storytelling.

How We Work

We believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating - whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.

We value the perspectives new team members bring and encourage you to apply - even if you don’t meet 100% of the requirements.

What We Offer

An inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Diversity & Inclusion

Our customers come from all walks of life - and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.