Senior CRM Specialist FTC

Aspire; City Of London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A growing e-commerce startup in London is seeking a Senior CRM Specialist to lead customer lifecycle marketing during the busy season. The role involves running campaigns for customer acquisition, retention, and re-engagement. Ideal candidates will have 2+ years of experience in CRM, a solid understanding of data-driven marketing, and proficiency with Klaviyo.

Qualifications

• 2+ years of experience in CRM or lifecycle management in e-commerce.
• Hands-on experience with CRM platforms like Klaviyo.
• Good writing skills and a customer-first mindset.

Responsibilities

• Run campaigns that turn sign-ups into first-time buyers.
• Build journeys that encourage repeat purchases and build loyalty.
• Create campaigns to re-engage customers who haven't purchased in a while.
• Run email and SMS campaigns from start to finish.

Skills

CRM Experience

Retention Marketing

Data Analysis

Customer Engagement

Communication Skills

Tools

Klaviyo

Job description

Senior CRM Specialist (FTC - 3 to 4 Months)
Shoreditch, London (Hybrid)
Fixed-Term Contract (with potential to become permanent)

A growing e-commerce startup in the contemporary art space is looking for an experienced CRM Specialist to lead customer lifecycle marketing during the busy Black Friday and holiday season.

Backed by a US investor with deep experience in scaling online brands, this company is building a fresh and exciting way to discover and shop for unique art prints. If you enjoy working in a busy environment and want to shape how customers interact with a brand from start to finish, this role could be a great fit.

What You'll Do

Customer Acquisition

• Run campaigns that turn sign-ups into first-time buyers.
• Work with growth and paid media teams to connect CRM with advertising efforts.
• Test different messages, offers, and creative ideas to improve conversion.

Customer Retention

• Build journeys that encourage repeat purchases and build loyalty.
• Use customer data to personalise messages and product suggestions.
• Plan campaigns around product launches, seasonal events, and trading calendars.

Reactivating Lapsed Customers

• Create campaigns to re-engage customers who haven't purchased in a while.
• Try different incentives and messages to bring them back.
• Track results and use insights to improve future campaigns.

Data Capture & Profiling

• Improve sign-up forms, quizzes, and other tools to grow the CRM database.
• Use progressive profiling to learn more about customers over time.
• Make sure data is accurate and follows GDPR/CCPA rules.

Campaign Management

• Run email and SMS campaigns from start to finish, including planning, building, and reporting.
• Set up automated journeys using customer behaviour and preferences.
• Test different approaches to improve open rates, clicks, and sales.
• Share learning'swith other teams to help shape wider marketing efforts.

What You'll Bring

• 2+ years of experience in CRM, retention marketing, or lifecycle management in e-commerce.
• Hands-on experience with CRM platforms like Klaviyo.
• Strong understanding of how to drive revenue through customer engagement.
• Comfortable working with data, segmentation, and reporting.
• Good writing skills and a customer-first mindset.
• Cooperative and able to work well with marketing and data teams.

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