Senior CRM Specialist

JR United Kingdom; Watford; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a high-growth DTC brand as a Senior CRM Specialist, where you will spearhead digital communications to drive customer retention and revenue. In this impactful role, you'll deliver strategic CRM initiatives while collaborating with cross-functional teams to enhance customer engagement through various digital channels. Bring your hands-on e-commerce experience and passion for data to make a real difference in an evolving e-commerce landscape.

Benefits

25 days holiday plus bank holidays

£500 personal learning & development budget

Private medical and dental cover

Enhanced parental leave

Qualifications

• Experience in e-commerce CRM or email marketing is essential.
• Proven track record in campaign performance, segmentation, and automation.
• Analytical skills to interpret data for strategy development.

Responsibilities

• Build and deliver CRM campaigns across multiple markets.
• Lead strategy and execution for email, SMS, and push communications.
• Utilize customer insights for personalized customer journeys.

Skills

E-commerce CRM experience

Campaign performance

Segmentation

Automation

Data analysis

Collaboration

Tools

Iterable

Looker

Google Analytics 4

Klaviyo

Salesforce Marketing Cloud

Job description

Senior CRM Specialist - High-Growth DTC Brand

Are you a data-driven CRM specialist who thrives at the intersection of strategy, performance, and customer experience? This is a unique opportunity to join a mission-led DTC brand that's redefining the industry across Europe, with strong commercial momentum, loyal customers, and a passionate team.

As Senior CRM Specialist, you'll take ownership of digital communications for a fast-growing product line, driving customer retention and revenue across email, push, and SMS. You'll partner cross-functionally with Product, Creative, Operations, and BI teams to craft and execute campaigns that engage, convert, and add real customer value.

This is a hands-on, high-impact role for someone ready to step up, shape strategy, and own execution in a high-growth e-commerce environment.

Key Responsibilities:

• Build and deliver CRM campaigns that boost adoption of digital add-ons and subscription extras across multiple markets
• Lead strategy and execution across email, SMS, and push – owning planning, testing, optimisation, and performance
• Leverage customer insights and segmentation to create personalised journeys and offers
• Define campaign logic, automate workflows, and report on commercial outcomes
• Constantly test and learn – from copy to content to segmentation – using tools like Iterable, Looker, or equivalents

Skills & Experience:

• Hands-on e-commerce CRM or email marketing experience
• Strong track record in campaign performance, segmentation, and automation
• Comfortable working with CRM platforms (Iterable, Klaviyo, SFMC, etc.) and BI tools (Looker, GA4, etc.)
• Commercially minded, understanding metrics like AOV, CLTV, and retention
• Analytical and confident in interpreting data to inform strategy
• Proactive, collaborative, and excited by the pace of a high-growth brand
• Hybrid working (3 days in-office, 2 from home)
• 25 days holiday + bank holidays + extra days per year of service
• £500 personal learning & development budget
• Private medical and dental cover
• Enhanced parental leave

If you would like a confidential chat about this role or your next career move, please contact: [email protected]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years, we’ve championed our people and communities. As a proud B Corp, we are committed to diversity, equity, and inclusion, creating impactful and sustainable change for our partners, candidates, and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected statuses.

For more about our DE&I commitments, visit: www.majorplayers.co.uk/diversity-equity-inclusion/