Senior CRM Specialist

ADLIB; London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A fast-growing, purpose-led brand in the pet care industry is looking for a Senior CRM Specialist to enhance customer experience and retention through intelligent CRM strategies. Join a values-driven team focused on sustainable growth and meaningful impact in the marketplace.

Benefits

Development opportunities

People-first culture

Ownership of projects

Qualifications

• Proven experience in a CRM or Lifecycle Marketing role.
• Background in subscription, membership or e-commerce.
• Analytical mindset with a strong test-and-learn approach.

Responsibilities

• Own and execute CRM campaigns across email, SMS and app comms.
• Report on CRM performance and use insights to inform strategy.
• Help shape the long-term CRM roadmap.

Skills

Segmentation

Personalisation

Campaign analysis

Collaboration

Data-driven marketing

Tools

Klaviyo

Iterable

Salesforce

Looker

Braze

Job description

We’re looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, they’re investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. It’s a great time to get involved! If you're a CRM professional with strong experience in CRM platforms including Klaviyo, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you. What you’ll be doing

• Own and execute CRM campaigns across email, SMS and app comms.
• Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
• Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
• Champion A/B testing, experimentation and continuous improvement.
• Report on CRM performance, using insights to inform strategy.
• Help shape the long-term CRM roadmap in a fast-paced, growing team.

What experience you’ll need

• Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
• Background in subscription, membership or ecommerce environments.
• Skilled in segmentation, personalisation and campaign analysis.
• Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
• Analytical mindset with a strong test-and-learn approach.
• Collaborative and confident working cross-functionally.
• Passionate about customer experience and brand storytelling.

What you’ll get in return You’ll join a values-led, high-growth business with a genuinely people-first culture. They’re committed to doing business the right way - prioritising purpose, sustainability and impact alongside growth. You’ll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers. Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth. What’s next? If you’re an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, we’d love to hear from you. Apply now or get in touch for a confidential chat.