Senior CRM Specialist

JR United Kingdom; Cheltenham; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading DTC brand is seeking a Senior CRM Specialist to drive customer retention and revenue across digital communications. This hands-on role requires expertise in CRM platforms and a collaborative mindset to engage with cross-functional teams, focusing on high-impact e-commerce strategies. Candidates will benefit from a hybrid working model and various employee perks.

Benefits

25 days holiday + bank holidays + extra days per year of service

£500 personal learning & development budget

Private medical and dental cover

Enhanced parental leave

Qualifications

• Hands-on e-commerce CRM or email marketing experience required.
• Strong track record in campaign performance, segmentation, and automation.
• Analytical and confident interpreting data to inform strategy.

Responsibilities

• Build and deliver CRM campaigns boosting digital add-ons adoption.
• Lead strategy and execution for email, SMS, and push campaigns.
• Leverage customer insights for personalized journeys.

Skills

E-commerce CRM

Email Marketing

Campaign Performance

Segmentation

Data Analysis

Collaboration

Tools

Iterable

Klaviyo

SFMC

Looker

GA4

Job description

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Senior CRM Specialist - High-Growth DTC Brand

Are you a data-driven CRM specialist who thrives at the intersection of strategy, performance, and customer experience? This is a unique opportunity to join a mission-led DTC brand that's redefining the industry across Europe, with strong commercial momentum, loyal customers, and a truly passionate team.

As Senior CRM Specialist, you'll take ownership of digital communications for a fast-growing product line, driving customer retention and revenue across email, push, and SMS. You’ll partner cross-functionally with Product, Creative, Operations and BI teams to craft and execute campaigns that engage, convert, and add real customer value.

This is a hands-on, high-impact role for someone ready to step up, shape strategy, and own execution in a high-growth e-commerce environment.

Key Responsibilities:

• Build and deliver CRM campaigns that boost adoption of digital add-ons and subscription extras across multiple markets
• Lead strategy and execution across email, SMS, and push – owning planning, testing, optimisation and performance
• Leverage customer insights and segmentation to create personalised journeys and offers
• Define campaign logic, automate workflows, and report on commercial outcomes
• Constantly test and learn – from copy to content to segmentation – using tools like Iterable, Looker, or equivalents

Skills & Experience:

• Hands on e-commerce CRM or email marketing experience
• Strong track record in campaign performance, segmentation and automation
• Comfortable working with CRM platforms (Iterable, Klaviyo, SFMC, etc.) and BI tools (Looker, GA4, etc.)
• Commercially minded, you understand metrics like AOV, CLTV, and retention
• Analytical and confident interpreting data to inform strategy
• Proactive, collaborative, and excited by the pace of a high-growth brand
• Hybrid working (3 days in-office, 2 from home)
• 25 days holiday + bank holidays + extra days per year of service
• £500 personal learning & development budget
• Private medical and dental cover
• Enhanced parental leave

If you would like a confidential chat about this role or your next career move, then please get in contact with: [emailprotected]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/