Senior CRM Solution Specialist

ENGINEERINGUK; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

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Sector: Technology
Role: Senior Executive
Contract Type: Permanent
Hours: Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior CRM Solutions Specialist

Introduction to the team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program, with a brand focus in our marketing.

Expedia Group is looking for extraordinary talent to join the Customer Engagement Marketing Team to dive deep into the data needs, solutions, and outcomes for all things CRM and outbound. Everything we do is powered by data, from who we send to, when we send it, and what is sent. Getting the data right is a critical part of our operation. If you like connecting with data experts from scientists, engineers, and marketers daily and turning data into powerful personalization, this is the role for you.

You will work in a truly customer-focused organization and bring the depth of thinking to solve problems and drive incremental business value through the direct communication channels we have with our customers like email marketing, push notifications, and in-product messaging.

What you’ll do:

• Participate in discovery sessions with project teams to understand data requirements needed to support solution implementations.
• Work with marketing managers to document all data needs required for a campaign, program, or communication.
• For our transition to a new platform, you would work daily with the transition lead to ensure all data elements for audience, content, and measurement are accounted for.
• For transition to a new platform, spend time in the platform assisting engineers or marketers in creating new content and audiences.
• For transition to a new platform, help in the QA of all assets from the build to launch to the monitoring period.
• Consult with data and performance on data requirements to measure the performance of the communication from CRM metrics to revenue metrics.
• Work with data scientists who are creating new models to gather data elements needed to execute and connect the model to the right parts of the platform.

Who you are:

• 4+ years of experience in CRM Technology, preferably utilizing Salesforce Marketing Cloud to create automated and personalized customer journeys.
• Several years of experience with SQL, HTML, CSS, and Marketing Cloud scripting languages (AMPscript, GTL & SSJS).
• Knowledge of data concepts like relational data, data types, variables, data transformation, etc.
• The ability to communicate effectively with both technical and non-technical stakeholders.
• Experience with structuring customer and business problems and solutions to address them.
• Ability to work in a dynamic environment and manage constantly changing requirements.
• Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira.
• Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations.
• Intimate knowledge of how data is used to power outbound communications in B2C.
• Technical experience in cloud and big data technologies.
• Self-starter who enjoys taking on challenging problems and operationalizing solutions.
• Previous success building strong partnerships with clients/stakeholders.
• Strong commercial acumen and the ability to simplify complex concepts.
• Strong relationship and facilitation skills within diverse organizations.

Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named a Best Place to Work on Glassdoor in 2024 and recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Company

Who we are

We are travelers and technologists. We work across time zones, hemispheres, cultures, and languages. We thrive on breaking things down and building them back up again until they're even better.

We know travel can be hard. But we also know it's worth it every time. And because we believe travel is a force for good, we take our roles seriously. We're here to build great products and create connections that truly bring good into the world.

Accommodations and adjustments

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form.

We're a diverse company, that feels like a community

When you join Expedia Group, you become part of a global network of passionate travelers and technologists. Everyone is welcome here, and we take purposeful steps to create and nurture a diverse, open culture.

We find meaning in the work we do: together, we can broaden horizons, strengthen connections, and bridge divides.

We’re a truly global company, with offices on almost every continent. Our hybrid working policy empowers our employees to enjoy the benefits of remote working while staying connected to their colleagues.

No matter where you are – or where you dream of being – we’ve got opportunities for you to explore.

Our industry-leading benefits package enables you to create a fulfilling career while staying healthy, happy, and well.

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