Senior CRM Performance Manager

ZipRecruiter; Leicester; Hybrid; GBP 72,000 - 85,000; Full time

Job summary

A membership-based platform in the UK is seeking a Senior CRM Performance Manager to lead CRM strategies and engage with key stakeholders. This hybrid role involves analysing customer behaviour and managing numerous CRM campaigns weekly. Ideal candidates have a strong commercial mindset and experience in fast-paced environments. The position offers a salary of up to £85,000.

Qualifications

• Strong commercial mindset and ability to influence performance.
• Experience managing 10+ CRM campaigns weekly.
• Background in start-up or fast-moving environment.

Responsibilities

• Act as CRM lead in trading meetings.
• Collaborate with Revenue and Partnerships teams on campaigns.
• Analyse customer behaviour for campaign enhancement.

Skills

Commercial mindset

CRM campaign management

Data analysis

Stakeholder presentation

Tools

Braze

Job description

Job Description

Senior CRM Performance Manager

Up to £85,000

Hybrid - Leicestershire (2 days per week in the office)

THE COMPANY

We are hiring for a CRM Manager to join a purpose-driven, membership-based platform offering exclusive discounts to emergency services, healthcare professionals, and other key workers. This rapidly growing business partners with top-tier brands to deliver real savings to those who keep our communities running.

THE ROLE

This is a high-impact role with strong visibility across the organisation. The successful candidate will:

• Act as the CRM lead in daily and weekly trading meetings.
• Collaborate closely with Revenue, Commercial, and Partnerships teams to deliver tactical campaigns.
• Analyse customer behaviour to enhance personalisation and increase campaign relevance.
• Lead test-and-learn programmes to drive member engagement and optimise ROI.
• Own and develop the performance CRM strategy, ensuring alignment with overall business goals.

SKILLS AND EXPERIENCE

We’re looking for someone who can hit the ground running and bring strategic thinking to a fast-paced environment. The ideal candidate will have:

• A strong commercial mindset and the ability to influence performance.
• Experience managing 10+ CRM campaigns on a weekly basis.
• Exposure to CRM tools such as Braze ( but not essential).
• Background in a start-up, scale-up, or similarly fast-moving organisation.
• A proven track record of driving revenue or engagement through CRM initiatives.
• Confidence in presenting both strategy and performance outcomes to stakeholders.

APPLY

To apply, please email me at [e-mail] or submit your application below.