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Senior CRM Manager – Consumer Brand – £85,000
Salt Digital Recruitment
Greater London
Hybrid
GBP 70,000 - 85,000
Full time
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Job summary
An established industry player is seeking a CRM Lead to spearhead their digital transformation in customer relationship management. This role involves leading the CRM strategy, managing a team, and collaborating with key business leaders to create impactful CRM programmes that drive customer loyalty and financial success. The ideal candidate will have a strong background in CRM strategies, a passion for data-driven insights, and the ability to thrive in fast-paced environments. This is a fantastic opportunity to make a significant impact in a leading UK consumer brand while enjoying flexibility in work location.
Qualifications
- Proven experience in leading CRM strategies within large consumer brands.
- Strong commercial acumen and ability to manage teams effectively.
Responsibilities
- Define, plan, execute, and report on CRM performance.
- Build and own CRM programmes that enhance customer loyalty.
Skills
Tools
Job description
CRM Lead
Leading UK Consumer Brand
£75,000 – £85,000
1 day per week in London or Basingstoke
We’re working with a leading UK consumer brand at the forefront of an exciting digital transformation. They are investing heavily in CRM, Loyalty and Data and are looking for someone to lead on the CRM strategy and manage 3 direct reports.
You will report into an impressive Head of CRM & Loyalty and you will define, plan, execute and report on the CRM performance. You will work alongside key leaders across the business to build and own CRM programmes that deliver measurable financial benefits for the company and great experiences for their customers that helps to build customer loyalty and lifetime value.
- Proven experience leading CRM strategies in fast-paced environments (ideally large consumer brand)
- A passion for customer insight, data and personalisation
- Experience managing team members and further developing a team
- Strong commercial acumen and stakeholder management skills
- Hands-on experience using campaign management or marketing automation platforms
*Rates depend on experience and client requirements
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