Senior CRM Manager

Pertemps; United Kingdom; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading recruitment agency in London is seeking a Senior CRM Manager to own the CRM strategy and lead projects. The role involves managing multi-channel campaigns and mentoring a team member. The position offers a flexible working environment with benefits such as private healthcare and discounted gym membership. Strong communication and leadership skills are essential for this high-profile position.

Benefits

Private healthcare

Discounted gym membership

Longevity bonus

Cycle-to-work scheme

Qualifications

• Proven CRM expertise with experience running multi-channel campaigns.
• Strong leadership skills with experience managing and developing team members.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead the development and execution of CRM strategy.
• Manage and mentor a CRM Executive.
• Act as deputy to the Head of Marketing.

Skills

CRM expertise

Leadership skills

Communication skills

Stakeholder management

Project leadership

Tools

Braze

HubSpot

Google Analytics

Job description

Overview

Senior CRM Manager
£60,000 – £70,000
London (Hybrid) Once every 2 weeks

Are you ready to step into a senior role where you’ll act as the number two to the Head of Marketing? We’re looking for a Senior CRM Manager to own CRM strategy, lead projects end-to-end, and gain significant exposure across the business. This is a high-profile role offering more responsibility, visibility, and the chance to deputise for the Head of Marketing.

You’ll not only oversee multi-channel CRM campaigns but also represent the marketing team at senior level, working closely with Product, Tech, BI, and Commercial functions. Strong communication skills are essential, as you’ll be liaising with multiple departments and stakeholders daily.

Responsibilities

• Lead the development and execution of CRM strategy to drive engagement, retention, and lifetime value.
• Manage and mentor a CRM Executive, ensuring campaigns are delivered to a high standard.
• Lead projects from start to finish, ensuring deadlines and goals are met.
• Act as deputy to the Head of Marketing — their number two — representing the team in senior meetings and cross-functional projects.
• Drive personalisation, automation, and data-led improvements across CRM activity.
• Build strong stakeholder relationships across departments.
• Troubleshoot and resolve CRM challenges quickly and effectively.

Qualifications

• Proven CRM expertise with experience running multi-channel campaigns (email, SMS, push, WhatsApp).
• Strong leadership skills with experience managing and developing team members.
• Excellent communication and stakeholder management skills.
• Proven ability to lead projects end-to-end.
• Exposure to broader marketing disciplines (SEO, content, paid, social, product marketing).
• Proficiency with CRM and analytics tools (e.g. Braze, HubSpot, Google Analytics).

Why join?

This is your chance to act as the number two to the Head of Marketing, taking real ownership in a growing business while gaining exposure at senior level. You’ll enjoy a flexible working model (just one office day every two weeks), plus benefits including private healthcare, discounted gym membership, longevity bonus, and cycle-to-work scheme.