Senior CRM Manager

Sphere Digital Recruitment; Swindon; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading outdoor retail brand in Swindon is seeking a Senior CRM Manager to shape and execute their CRM strategy. In this role, you will drive customer engagement and loyalty through targeted omnichannel campaigns and data-driven personalisation. The ideal candidate has significant CRM and email marketing experience, proficiency with tools like Salesforce Marketing Cloud, and a customer-first mindset. Join a dynamic team dedicated to delivering exceptional customer experiences.

Qualifications

• Significant experience in CRM, email marketing, or loyalty, ideally in a retail or omnichannel environment.
• Proficiency with CRM platforms such as Salesforce Marketing Cloud, Klaviyo, or Braze.
• Strong background in data analysis, segmentation, and campaign optimisation.
• Basic HTML skills and understanding of data privacy regulations (GDPR, CAN-SPAM, CCPA).
• Experience with loyalty programmes or ecommerce platforms is desirable.
• Customer-first mindset with a passion for relationships.

Responsibilities

• Own CRM performance and strategy execution to boost engagement.
• Deliver targeted omnichannel campaigns aligned with marketing goals.
• Optimise customer journeys using data-driven insights.
• Analyse and improve campaign performance continuously.
• Ensure compliance with privacy regulations in CRM management.
• Mentor junior team members to build capability.

Skills

CRM experience

Email marketing

Data analysis

Customer relationship management

Segmentation skills

A/B testing

Tools

Salesforce Marketing Cloud

Klaviyo

Braze

Job description

Senior CRM Manager

This is a key customer engagement leadership role at one of the UK’s most loved outdoor retail brands. You will be responsible for shaping CRM strategy, driving loyalty and retention, and delivering personalised experiences across the full customer lifecycle.

About the role

• Take ownership of CRM performance, developing and executing strategies that drive engagement, loyalty, and long-term customer value.
• Plan and deliver targeted omnichannel campaigns aligned with wider marketing goals.
• Optimise customer journeys through segmentation, automation, and data-driven personalisation.
• Analyse campaign performance, identify opportunities, and continuously test to improve results.
• Manage CRM platforms, ensuring seamless integration with other systems and compliance with privacy regulations.
• Collaborate across teams to embed a customer-first mindset and support business growth.
• Mentor and support junior CRM team members, helping to build capability and best practice.

About you

• Significant CRM, email marketing, or loyalty experience, ideally in retail, direct-to-consumer, or omnichannel environments.
• Proficient with CRM platforms such as Salesforce Marketing Cloud, Klaviyo, or Braze.
• Strong background in data analysis, segmentation, campaign optimisation, and A/B testing.
• Basic HTML skills and a solid understanding of data privacy regulations (GDPR, CAN-SPAM, CCPA).
• Experience with loyalty programmes, ecommerce platforms, or advanced personalisation (desirable).
• A customer-first mindset with a passion for building relationships and delivering measurable impact.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.