Senior CRM Manager

THE BODY SHOP; England; On-site; GBP 40,000 - 70,000; Full time

Job summary

An exciting opportunity awaits with a forward-thinking company as they seek a Senior CRM Manager to lead their omni-channel CRM and Loyalty strategy. This role involves delivering impactful trade campaigns and enhancing customer engagement through innovative initiatives. The ideal candidate will possess strong organizational skills, a results-driven mindset, and the ability to manage complex projects. Join a passionate team committed to ethical beauty and make a meaningful contribution to the company's next chapter. Embrace this chance to thrive in a dynamic environment where your expertise will shape the future of customer loyalty.

Benefits

6% non-contributory pension plan

23 days holiday

50% staff discount

Access to product sample sales

Access to Perks at Work

LOVE money for wellbeing and development

Qualifications

• Experience in CRM strategy development and execution.
• Strong project management and stakeholder management skills.

Responsibilities

• Develop and deploy omni-channel CRM & Loyalty strategy.
• Manage CRM revenue and traffic targets effectively.
• Lead team to drive customer engagement and retention.

Skills

Organisational Skills

Commercial Awareness

Project Management

Stakeholder Management

Attention to Detail

Motivational Skills

Initiative

Customer Focus

Results Orientation

Job description

The Body Shop

The Body Shop has been here since 1976 and we're not going anywhere. It's an exciting time to join us as we're under new ownership and recruiting for some fantastic opportunities in our gorgeous new Head Office in Brighton.

We're looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we'd love you to join us as we embark on our next chapter.

The Body Shop is committed to generating positive economic, social and environmental impact. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.

Your role in a nutshell

We are recruiting for an experienced Senior CRM Manager on a 12 Month Fixed Term Contract.

The successful candidate will ensure the development and deployment of the omni-channel CRM & Loyalty strategy for The Body Shop.

Responsible for the delivery of CRM revenue and traffic targets, and the delivery of, and revenue & engagement of the Love Your Body Club loyalty programme.

More about the role

1. Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
2. Deliver the strategy to achieve increased customer revenue, satisfaction and retention through trade and trigger communications alongside CRM manager and CRM agency.
3. Feed into the budgeting process for the UK from an owned channel and customer perspective.
4. Deliver the roll out of the current loyalty programme to the new technology platform, and build the strategy to optimise and relaunch the programme.
5. Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce and retail teams to drive incremental revenue and drive Customer Lifetime Value.
6. Weekly trade reporting on the CRM channel.
7. Deliver consistent reporting on the effectiveness of CRM and Loyalty to the business to ensure tracking is in line with key business objectives.
8. Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce and retail.
9. Team management to support CRM manager & Loyalty manager in driving the delivery of the strategy, and to ensure revenue targets are met.

What we look for

1. Strong organisational skills and commercial awareness.
2. Manages complexity & stakeholders.
3. Attention to detail.
4. Project management.
5. Strong motivator.
6. Ability to take initiative, ownership and accountability.
7. Results focused, with a test & learn mindset.
8. Customer focused & ROI driven.

Benefits

Want to join the team at The Body Shop? Then please apply today!

As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.