Senior CRM Manager

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 76,000 - 88,000; Full time

Job description

End Date

Tuesday 06 May 2025

Salary Range

£0 - £0

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

JOB TITLE: 130682 Senior CRM Manager

LOCATIONS: Leeds, Bristol, Edinburgh or Basildon

SALARY: From £76,464

HOURS: Full-Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at our Leeds, Bristol, Edinburgh or Basildon offices.

About This Opportunity

Are you ready to join a dynamic team that’s revolutionizing the payment solutions industry? Merchant Services is at the forefront of innovation, providing pioneering products and services to merchants of all sizes. We empower our customers to accept payments seamlessly across face-to-face, online, and phone channels. With significant investment under the Group Strategic Review, our team is recognised for its strategic importance and is driving the future of payment solutions.

We're on the lookout for a passionate and visionary Senior CRM Manager to lead the charge in transforming our customer engagement strategies. Reporting to the Director of Revenue Operations, you'll be the mastermind behind our CRM strategy and operations, working with platforms like Salesforce, HubSpot, and Dynamics. This role is your chance to make a real impact, collaborating with a diverse team of bank colleagues and external partners to drive growth and innovation. If you thrive on strategic and tactical challenges and can translate complex initiatives into clear, actionable recommendations, we want you on our team!

Key Responsibilities:

• CRM Strategy: Develop and implement the CRM strategy for Merchant Services.

• Training & Enablement: Create and deliver training programs and resources for sales teams.

• Operational Support: Provide CRM support and problem-solving for sales teams and partners.

• Reporting & Insights: Capture and organize CRM data to inform executive decisions and identify areas for improvement.

• Process Optimisation: Streamline workflows and optimise the technology stack for sales teams.

• Productivity Tools: Integrate new productivity tools into the CRM to enhance customer service.

What You'll Need:

• Experience: Proficiency with Salesforce, HubSpot or Dynamics in a commercial environment.

• Industry Background: A background in Fintech, Tech or SaaS environments, with experience in payments.

• CRM Data Architecture: Strong understanding of CRM data architecture.

• Customer Lifecycle Understanding: Understanding of customer lifecycles and how they are presented in CRM - from lead to opportunity to account and retention.

• Analytical Skills: Strong analytical skills and experience bringing clarity to unstructured datasets.

• Attention to Detail: Exceptional attention to detail and a drive never to pass defects down the line.

And Any Experience Of These Would Be Really Useful:

• Previous experience with data enrichment.

• Previous experience with dynamic lead scoring and queue management.

About Working For Us

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We’re committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern.

We’re proud to be a Disability Confident Leader. If you have a disability, you can also apply via our Disability Confident Scheme (DCS). Through the DCS, we guarantee to interview a fair and proportionate number of applicants with a disability, whose application meets the minimum criteria for the advertised job role.

We also provide reasonable adjustments throughout the recruitment process to reduce or remove barriers for applicants with a disability, long-term health condition or neurodivergent condition. If you’d like an adjustment to the recruitment process just let us know!

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready to start growing with purpose? Apply today.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.