Senior CRM Lifecycle Manager

TN United Kingdom; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

An innovative eCommerce tech business is seeking a Senior CRM Lifecycle Manager to join their dynamic Digital team. This role offers the opportunity to shape CRM strategies and enhance customer engagement through data-driven insights. As a subject matter expert in CRM and Braze, you'll lead the roadmap for lifecycle campaigns and collaborate with talented professionals in a rapidly growing environment. If you're passionate about retention marketing and want to make a significant impact, this is the perfect opportunity for you.

Qualifications

• Expertise in CRM and lifecycle marketing in digital-first environments.
• Strong background in marketing automation and data analysis.

Responsibilities

• Develop and manage CRM strategy aligned with company objectives.
• Own the roadmap for lifecycle and triggered campaigns.

Skills

CRM Expertise

Marketing Automation

Data Analysis

Segmentation Strategies

Retention Marketing

Tools

Braze

Job description

Social network you want to login/join with:

Senior CRM Lifecycle Manager, Greater London

Client:

Salt

Location:

Greater London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

60d55b211540

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

London/Hybrid/Remote

A leading eCommerce Tech business founded in 2010 is looking for a Senior CRM Lifecycle Manager to join their growing Digital team. The company has doubled in size over recent years and has recently launched in new global markets.

You will join at an exciting stage of growth and work with impressive professionals who have recently joined the team.

You will be the subject matter expert on all things CRM & Braze, owning the roadmap for all lifecycle and triggered campaigns, and identifying opportunities through data and insights.

Responsibilities

• Work with the Head of CRM to deliver strategic projects and manage 3rd party relationships
• Develop a CRM strategy aligned with company objectives and a customer-centric approach, including analyzing customer data to build segmentation and lifecycle strategies
• Support the wider CRM team in delivering their projects
• Own the roadmap for lifecycle and triggered campaigns across the customer base
• Manage Braze and enhance technical capabilities within the team
• Implement testing plans across trading, brand, and automated email flows to optimize performance

Experience

• Expertise in CRM, Retention, and Lifecycle marketing within digital-first, tech, or eCommerce environments
• Strong background in Marketing Automation, with knowledge of data schemas, automation strategies, and personalization tactics
• Experience using Braze is essential for this role