Senior CRM Executive - BAU

Halfords; West Midlands; On-site; GBP 35,000 - 45,000; Full time

Job summary

Halfords is seeking a Senior CRM Executive to enhance their CRM communications strategy. This pivotal role requires collaboration with various teams to execute dynamic and personalized campaigns, ensuring effective customer engagement. Ideal candidates will possess strong organizational and communication skills with a passion for customer engagement.

Qualifications

• Experience in a similar role, particularly in retail or services.
• Exceptional organizational skills managing busy schedules.
• Strong communication and relationship-building skills essential.

Responsibilities

• Deputise for the CRM Manager and support BAU schedule.
• Conduct competitor reviews to enhance CRM activities.
• Own the BAU testing plan to create personalized campaigns.

Skills

Organisational skills

Communication

Problem-solving

Customer engagement

Team collaboration

Tools

Liveclicker

Marigold Content Designer

Job description

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Senior CRM Executive - BAU, Worcestershire

Client: Halfords

Location: Worcestershire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 28d544ac8770

Job Views: 4

Posted: 02.06.2025

Expiry Date: 17.07.2025

Job Description:

Overview of Role

Our CRM team is growing! We have a new Senior CRM Executive role within the Halfords CRM team focused on assisting with the creation and development of Group communications.

Working closely with the wider CRM team, Digital, Category, Trading and the Marketing Team, you will contribute to a first-class CRM programme which communicates key messages to the right audience at the right time using the most relevant channel.

Key Accountabilities

• The Senior CRM Exec will deputise for the CRM Manager for all trading requirements. They will support and develop the BAU schedule and help support Execs throughout the campaign lifecycle from conception to execution.
• Super user of the CRM toolkit: Liveclicker, Marigold Content Designer, and advocate of personalisation capabilities.
• Support CRM Executives with help, guidance, and problem-solving on projects.
• Own the BAU testing plan using the latest technology to create dynamic and highly personalised campaigns efficiently.
• Use segmentation techniques to target emails to the right customers, ensuring appropriate contact levels.
• Audit data to ensure targeted customer behaviour, maximised inbox deliverability, and optimised ROI.
• Review email performance regularly and advise the business on CRM performance with recommendations.
• Ensure seamless execution of Group CRM across all channels, championing brand guidelines and tone of voice.
• Collaborate with creative agencies to optimise emails for accessibility and engagement within brand guidelines.
• Conduct competitor reviews to establish best-in-class email & CRM activity.

Key Skills & Experience

• Experience in a similar role, retail or services background advantageous.
• Excellent organisational skills managing busy campaign schedules and cross-functional relationships.
• Ability to work at pace on multiple campaigns and projects ensuring timely delivery.
• Attention to detail and responsibility for work accuracy.
• Strong communication and relationship-building skills.
• Problem-solving skills.
• Passion for customer engagement and delivering the right message at the right time.
• Can-do attitude with determination to achieve results.
• Effective team collaboration across all levels, understanding CRM within broader marketing and business strategy.