Senior CRM Executive

Leisure (Head Office & Central Support); United Kingdom; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading social enterprise in the UK seeks a CRM Specialist to support the CRM Manager in integrating Salesforce and Marketing Cloud. The role requires over two years of experience in CRM or digital marketing, with a focus on data accuracy and customer journey mapping. Attractive benefits include competitive salary, generous holiday leave, and professional development opportunities.

Benefits

Competitive salary with yearly review

Pension with matched contributions up to 7%

Up to 35 days annual leave

Cashback plan for healthcare costs

2% bonus scheme

Training and development

Discounts from shops and cinemas

Qualifications

• Over 2 years' experience in a CRM-focused or digital marketing role.
• Practical expertise in Salesforce and Marketing Cloud.
• Knowledge of customer journey mapping and lifecycle management.
• Strong analytical skills for interpreting data.

Responsibilities

• Support the CRM Manager with Salesforce and Marketing Cloud integration.
• Execute CRM campaigns across various channels.
• Maintain data accuracy and manage customer information.
• Collaborate with teams to align CRM with marketing strategies.

Skills

Salesforce

Marketing Cloud

CRM analytics

Data accuracy

Customer journey mapping

Team collaboration

Tools

Excel

Analytics tools

Job description

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At Places for People, we hire People, not numbers! So, if you like the sound of one of our jobs, please apply - you could be just who we're looking for! Of course, experience and track record are important, but we'remore interested in hiring someone that embodies our People Promises. That's someone that does the right thing, is enthusiastic and motivated to grow, believes in Community spirit, is respectful and enjoys their work. As the UK's leading Social Enterprise we're dedicated to creating inclusive and thriving Communities for both our Customers and Employees.

So, what are you waiting for? Join a community that cares about you!

More about your role

You'll support the CRM Manager with onboarding and implementing Salesforce and Marketing Cloud to ensure smooth integration and user adoption. You'll execute CRM campaigns across email, SMS, and social channels by building customer journeys, triggered messages, and personalised content. You'll maintain data accuracy within Salesforce and Marketing Cloud, handling data loading, user admin, and routine upkeep. Using customer data, you'll identify target groups to optimise segmentation and campaign effectiveness. You'll collaborate with brand, digital, and content teams to align CRM campaigns with marketing strategies and brand standards. You'll help develop lifecycle roadmaps and support strategies to boost customer engagement. Additionally, you'll create reports on CRM performance and contribute to training internal teams on CRM best practices and data compliance.

The Essential Criteria for this role is listed below.

• Over 2 years' experience in a CRM-focused or digital marketing role, with practical expertise in Salesforce and Marketing Cloud.
• Basic knowledge of customer journey mapping and lifecycle management.
• Analytical approach, skilled in using CRM or analytics tools to interpret data and inform campaign decisions.
• High attention to detail and commitment to data accuracy, with experience managing customer data responsibly in compliance with GDPR.
• Strong teamwork skills, able to collaborate across functions and handle multiple tasks effectively in a fast-paced setting.

More about you

You have over two years' experience in CRM or digital marketing, with practical knowledge of Salesforce and Marketing Cloud. You understand customer journey mapping and lifecycle management, and you use analytics tools to interpret data and guide campaign decisions. You pay close attention to detail, ensuring data accuracy and handling customer information responsibly in line with GDPR. You work well in cross-functional teams, managing multiple tasks in a fast-paced environment. You're familiar with Salesforce Marketing Cloud features like journey builder and segmentation, have strong Excel skills, and a basic grasp of reporting tools. Plus, you bring some copywriting and creative skills to support CRM communications.

The benefits

We are a large diverse and ambitious business, which will give you all the challenge you could wish for.

We know that there's always more we can do to make you smile, that's why we offer a comprehensive benefits package with each role, yours will include:

• Competitive salary, with a salary review yearly
• Pension with matched contributions up to 7%
• Excellent holiday package – up to 35 days annual leave (including bank holidays) with the option to buy or sell leave
• Cashback plan for healthcare costs – up to £500 saving per year
• A bonus scheme for all colleagues at 2%
• Training and development
• Extra perks including huge discounts and offers from shops, cinemas and much more