Senior CRM Executive

NBCUniversal; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join NBCUniversal as a Senior CRM Executive where you will be responsible for executing best-in-class multichannel CRM campaigns to enhance subscriber retention for Hayu, a leading reality TV streaming service. This role calls for a dynamic individual with a passion for the entertainment industry and a strong background in CRM strategies.

Qualifications

• Experience in executing D2C CRM campaigns across email, push and in-app channels.
• Intermediate knowledge of HTML and basic CMS systems.
• Familiarity with multichannel marketing platforms is essential.

Responsibilities

• Build and execute complex multi-channel CRM journeys.
• Support CRM manager to ensure high standard delivery.
• Present findings and actionable next steps to stakeholders.

Skills

Data-driven decision making

Campaign management

Problem solving

Communication

Tools

Braze

HTML

Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Hayu is a subscription video on demand (SVOD) brand from NBC Universal currently operating across 44 international markets offering the best of reality TV shows to stream or download across multiple devices.

The business and team have experienced rapid growth in a short period of time and the environment is hard working and extremely fast paced. The ideal candidate would be interested in the entertainment industry, new media, and the opportunity to work in digital business transformation.

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

Job Description

The marketing team is a centralised team who supports all markets in which Hayu operates, responsible for driving efficient subscriber acquisition by reducing the cost per acquisition and improving subscriber retention by increasing the average lifetime value. The working environment is progressive, dynamic, fun, and fast-paced. The team are passionate about what they do but also have a clear vision of where they want to be and are now seeking an experienced Senior CRM Executive to deliver best in class multichannel CRM campaigns and journeys to drive viewership across Hayu audiences and increase subscriber retention & lifetime value (LTV).

Key responsibilities:

• Build and execute complex multi-channel CRM journeys, including emails, push notifications, in-app messages, on-platform and app-store messaging.
• Support CRM manager to ensure all BAU and automated CRM campaigns and journeys are delivered to a high standard with minimal oversight.
• Work with CRM Manager and content teams to update the weekly Campaign plan and blend strategic thinking with hands on execution to target relevant messages, to the right user, at the right time on the right channel.
• Coordinate with wider Hayu teams and CRM manager to proactively drive new testing plans and techniques to optimise all CRM activity on an ongoing basis.
• Confident in presenting interesting learnings and actionable next steps to wider team members and key stakeholders.
• Ability to bring valuable contributions to key stakeholder meetings, brainstorming sessions and strategy workshops.
• Ability to brief all data requirements and report issues/bugs across CRM campaigns and journeys to relevant internal teams and third-party agencies.

Qualifications

Basic Requirements:

• Experience in a similar CRM role, managing the execution and delivery of direct to consumer (D2C) CRM campaigns across multiple channels (email, push, in-app) essential.
• Intermediate knowledge of HTML and basic CMS systems strongly preferred.
• Experience of a multichannel marketing platform is essential (experience with Braze is preferred, but not essential).
• You will be a self-starter by nature, with a great work ethic and a keen desire to learn.
• A problem solver who is motivated and organised to deliver multiple streams of work to a high standard and to deadlines.
• You take initiative and have genuine interest to review data and are comfortable making data-driven decisions to optimise campaign performance.
• You will be comfortable participating in wider team meetings and confident presenting to key stakeholders.
• Knowledge of content subscription businesses is advantageous and preferred, but not essential.
• Comfortable working with ambiguity in a fast-paced, fluid environment where requirements will frequently evolve based on partner, strategy, and product priorities.

Expectation

• Eligible to work in the UK
• London office attendance 3 days per week
• Fluent written and spoken English

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].