Senior CRM Executive

LiveScore Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Company Performance Bonus

Private Healthcare Scheme

Enhanced Family Leave

Subsidised Gym Membership

Pension Plan

Job summary

LiveScore Group is seeking a Senior CRM & Convergence Executive to join our Marketing team in London. You will connect LiveScore Media and LiveScore Bet, crafting personalised, data-driven customer journeys across acquisition, onboarding, engagement and reactivation.

You will lead integrated campaigns, optimise experiences, and mentor junior team members in a fast-paced, innovative environment dedicated to exceptional customer experience and growth.

Qualifications

• Comprehensive understanding of CRM campaign management principles.
• Experience in CRM, lifecycle marketing, or digital marketing.
• Experience using marketing automation platforms to execute campaigns.

Responsibilities

• Represent CRM in weekly marketing planning sessions, aligning with strategies.
• Coordinate campaign activity across channels (Acquisition, Promotions, Casino, Sportsbook, Content, LiveScore Media).
• Align CRM communications with promotional calendars, events and priorities.
• Build and optimise automated customer journeys for acquisition, onboarding, first deposit, engagement, reactivation.
• Identify and implement improvements for customer progression between LiveScore Media and LiveScore Bet.
• Drive refinement of journeys based on performance data and insights.
• Champion use of the marketing tech stack (Innovid, CRM platforms, segmentation tools).
• Lead campaign QA across CRM channels, ensuring best practices and compliance.
• Deliver insightful campaign reporting, including incremental analysis and performance.
• Mentor and support CRM Executives, acting as escalation point for delivery issues.

Skills

CRM campaign management

Lifecycle marketing

Marketing automation

Analytics & reporting

Stakeholder communication

Cross-team collaboration

Mentoring

Commercial awareness

Campaign briefs review

Tools

Innovid

CRM platforms

Audience segmentation tools

Job description

Soho, London

Hybrid working: 3 days in the office Tues - Thurs

Role

Step into the vibrant heart of our Marketing team as a Senior CRM & Convergence Executive! Here, you'll be instrumental in connecting LiveScore Media and LiveScore Bet, crafting customer journeys that are not just seamless and personalised, but genuinely exciting. You'll be the architect behind integrated, data-driven campaigns, optimising every customer interaction to maximise value and orchestrate experiences that hit the mark every time.

This role challenges you to blend strategic thinking with hands‑on execution, driving innovation in customer engagement through cutting‑edge marketing technology. You'll not only shape our customer experience but also nurture the growth of junior team members, becoming a key operational leader in a dynamic and fast‑paced environment. Success means seeing your campaigns soar, your insights transform customer journeys, and your mentorship empower others.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting‑edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Represent CRM in weekly marketing planning sessions, ensuring alignment with broader strategies.
• Coordinate campaign activity across various marketing channels, including Acquisition, Promotions, Casino, Sportsbook, Content, and LiveScore Media.
• Align CRM communications with promotional calendars, sporting events, and commercial priorities.
• Build and optimize automated customer journeys for acquisition, onboarding, first deposit, engagement, and reactivation.
• Identify and implement improvements for customer progression between LiveScore Media and LiveScore Bet.
• Drive continuous refinement of customer journeys based on performance data and behavioural insights.
• Champion the effective use of our marketing technology stack, including Innovid, CRM platforms, and audience segmentation tools.
• Lead campaign QA across all CRM channels, ensuring best practices and regulatory compliance.
• Deliver insightful campaign reporting, including incremental analysis and commercial performance.
• Mentor and support CRM Executives, fostering their growth and acting as a first point of escalation for delivery issues.

Skills, Knowledge And Experience

• Demonstrates comprehensive understanding of CRM campaign management principles.
• Proven ability in CRM, lifecycle marketing, or digital marketing.
• Experience utilizing marketing automation platforms to execute campaigns.
• Possesses strong analytical and reporting skills to derive actionable insights.
• Communicates effectively and clearly with stakeholders at all levels.
• Adept at collaborating across multiple teams and managing varied priorities.
• Experience mentoring and supporting junior colleagues.
• Commercially astute with a dedication to optimisation and exceptional customer experience.
• Ability to review campaign briefs for accuracy and completeness, ensuring quality delivery.

What can we offer?

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials