Senior CRM Exec - 6 month FTC

Moonpig; Manchester; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior CRM Executive to enhance customer lifecycle journeys. In this dynamic role, you'll lead lifecycle campaigns, optimize communication strategies, and collaborate with internal and external partners. Your expertise in CRM tools and data-driven decision-making will be crucial in driving growth and improving campaign performance. Join a high-performing team that values inclusivity and innovation, where your contributions will directly impact customer engagement and satisfaction. If you're passionate about CRM and eager to make a difference, this opportunity is perfect for you.

Qualifications

• Proven experience in a CRM role, ideally in eCommerce or retail.
• Strong strategic mindset with a track record of driving CRM-led growth.

Responsibilities

• Executing lifecycle campaigns across Moonpig & Greetz independently.
• Monitoring campaign performance and providing insights for optimization.

Skills

CRM Management

Email Marketing

Segmentation

Automation

Personalization

Data Analysis

Tools

Sailthru

Braze

Responsys

Job description

Our Ways of Working Principles:

We believe that most of us do our best work when we work together, but we know that everyone works in different ways and has other commitments outside of work.

As we adapt to hybrid working, we aim to retain the flexibility that has helped us thrive and continue driving our business forward.

Our core principles to support this are:

Do what’s right

Trust & give permission

Delivery matters

We recognize that ways of working can vary based on your role, team, and individual needs. We are here to support and discuss this with you during the interview process.

What you’ll be doing

As a Senior CRM Executive, you’ll lead efforts to optimize and grow customer lifecycle journeys across Moonpig and Greetz. This key role within our fast-paced CRM team, specifically in the CRM communications sub-team, involves exploring growth opportunities within the customer lifecycle.

You’ll be at the forefront of testing, planning, and optimizing lifecycle communications, collaborating closely with internal stakeholders and external partners such as our ESP platform, Sailthru.

Roles & Responsibilities:

• Executing lifecycle campaigns across Moonpig & Greetz independently, while assisting with segmentation and personalization.
• Monitoring campaign performance alongside the CRM Manager, providing insights to optimize results.
• Ensuring campaigns meet benchmarks and identifying areas for improvement.
• Collaborating with brand and design teams to brief new campaigns and communicate updates.
• Conducting tests aligned with team OKRs and sharing outcomes with stakeholders.

Experience:

• Proven experience in a CRM role, ideally in eCommerce, retail, or consumer sectors.
• Strong strategic mindset with a track record of driving CRM-led growth.
• Expertise in email marketing, segmentation, automation, and personalization.
• Experience with CRM tools such as Sailthru, Braze, Responsys, etc., is essential.
• Data-driven with a test-and-learn approach to innovation.
• Eager to learn and grow within a high-performing CRM team.
• Ability to work independently and as part of a team.

Want to hear more?

Find out more about Moonpig Group and what it offers here!

Moonpig’s Commitment to Equality, Diversity, and Inclusivity

At Moonpig Group, we’re committed to fostering an inclusive culture with talented individuals who feel a genuine sense of belonging. We celebrate diverse backgrounds, from working parents needing flexibility to neurodiverse individuals with specific working preferences.

We have several employee-led committees, including LGBTQ+, Gender Balance, Neurodiversity, and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment).

We strive to promote diversity and a sense of belonging, ensuring all employees feel safe and authentic at work.