Senior CRM Exec

ARNE Ltd; Warrington; Ibrido; GBP 32.000 - 45.000; Tempo pieno

Vantaggi offerti da questo lavoro

32 Days Holiday (including Bank Hols)

Birthday day off

Holiday accrual up to 36 days

Option to buy/sell holidays

Staff discount

Annual and quarterly bonus schemes

Private Healthcare including Dental &\

Health Cash Plan from day one

Life assurance 5x annual salary

Discounted marketplace

Employee Assistance Programme

Cycle to Work Scheme

Tech Scheme

Descrizione del lavoro

ARNE Ltd is a UK-based apparel brand looking for a Senior CRM Executive to shape and drive CRM strategies that improve retention, satisfaction and lifetime value across the UK and international markets.

You will oversee multi-channel CRM campaigns (Email, SMS, App), develop automated journeys, and partner with Brand & Marketing to ensure seamless customer experiences. This role offers opportunities for growth within a fast‑moving fashion brand.

Competenze

• 2+ years of experience in a CRM role.
• Experience with activated campaigns / automated journeys and reporting.
• Experience using Klaviyo is advantageous.

Mansioni

• Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
• Oversee CRM campaign execution across ARNE UK & International across Email, SMS & App; from briefing in to performance reporting.
• Develop end-to-end automated CRM journeys with optimized triggers and segments.
• Weekly reporting on CRM performance with insights and actions for the business.
• Collaborate with Brand and Marketing to align CRM across touch-points.
• Create a robust CRM testing plan to maximise value per send.
• Scale new segment opportunities to add channel value.
• Oversee reactivation strategies to increase customer lifetime value.
• Work with in-house data team on bespoke campaigns based on insight.

Conoscenze

CRM strategy

Campaign execution

Data analysis

Segmentation

Stakeholder management

GDPR knowledge

Strumenti

Klaviyo

Shopify

Triple Whale

Descrizione del lavoro

ARNE is a UK-based apparel and footwear brand based in Birchwood Park, near Warrington. We design and develop all our products in the UK, working with trusted manufacturing partners across both the near and far east.

All our products are available directly to customers through ARNEclo.com, offering a seamless online shopping experience. We're also proud to be stocked in Selfridges, both in-store and online, and we've recently opened our first permanent retail store at Liverpool ONE - a huge milestone for the brand.

Looking ahead, we have ambitious goals for the next decade, and the team firmly believes they're all achievable. From launching new product categories and expanding internationally to investing in paid media, CRM, and growing our retail presence - the next chapter for ARNE is shaping up to be an exciting one. And this is only the beginning!

We've come a long way from starting out in Mum's bungalow back in 2018 to our all-new, fully bespoke HQ. This space will be our home for at least the next 5-10 years, and while it's not quite our style to shout too loudly, it's here that we plan to reach our goals, take ARNE global, and further establish ourselves as a truly iconic UK brand.

We are currently looking a Senior CRM Executive who will be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value.

Your day-to-day role and responsibilities include:

• Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
• Oversee the CRM campaign execution across ARNE UK & International, utilising Email, SMS & App. From briefing in to performance reporting.
• Develop ARNEs end-to-end automated CRM journey, ensuring triggers and segments are optimised to reach the customer at the right time.
• Conduct weekly reporting on ARNE CRM performance, including insight and actions being taken forward to share with the wider business.
• Liaise with the Brand and wider Marketing team to ensure all CRM requirements are briefed and synergy across the different customer touch-points.
• Develop a robust CRM testing plan; ensuring we're bringing the most value with every send and optimising based on insight.
• Develop and scale new segment opportunities to bring added value from the channel.
• Oversee a robust reactivation strategy, ensuring we increase the lifetime value of an ARNE customer.
• Work with our in-house data team to execute bespoke campaigns based on insight.

• 2+ years of experience in a CRM role.
• Previous experience of activated campaigns / automated journeys and subsequent reporting.
• Experience using Klaviyo is advantageous.
• Experience using platforms such as Shopify and Triple Whale are desirable.
• Experience executing CRM strategies across multiple channels.
• Highly organised and process driven.
• Experience working on an International level is advantageous.
• Ability to work both independently and part of a team.
• Able to report on performance, identifying trends and actioning accordingly.
• Strong stakeholder management.
• Proactive, highly organised and process driven.
• Experienced in customer segmentation and the ability to show value.
• Familiar with Database Marketing laws (GDPR)

• We are proud to be recognised as a Medium sized Sunday Times Best Place to Work two years a row!
• 32 Days Holiday (including Bank Holidays) + your Birthday off
• Holidays increasing up to 36 days with service
• Option to buy / sell holidays
• Generous staff discount
• Annual and quarterly bonus schemes based on company performance
• Private Healthcare including Dental & Optical Plans after probation
• Health Cash Plan from day one
• Life assurance paying 5x annual salary from day one
• Discounted marketplace with money off/cash back from 100's of places
• Employee Assistance Programme
• Cycle to Work Scheme
• Tech Scheme

ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.