SENIOR CRM EXEC

TN United Kingdom; Manchester; On-site; GBP 40,000; Full time

Job summary

An innovative online fashion brand is seeking a Senior CRM Executive to enhance customer engagement through creative campaigns. This exciting role involves working closely with various teams to develop effective strategies, manage automated communications, and analyze data for continuous improvement. The ideal candidate will have a strong background in CRM, exceptional copywriting abilities, and a passion for online marketing. Join a dynamic team that values creativity and offers flexible hours, competitive salary, and generous employee discounts. This is a fantastic opportunity to advance your career in a fast-paced environment.

Benefits

Flexible core hours

Up to 40% discount

Weekly sample giveaways

Competitive salary

Qualifications

• Proven experience in CRM roles with a focus on campaign management.
• Strong copywriting skills and ability to manage cross-departmental relationships.

Responsibilities

• Support the Head of CRM in executing the CRM strategy and managing campaigns.
• Analyze CRM data to derive actionable insights and improve performance.

Skills

Copywriting

CRM Strategy

Data Analysis

Creative Thinking

Organizational Skills

Tools

Ometria

Email Service Provider (ESP)

Job description

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SENIOR CRM EXEC

ONLINE FASHION BRAND

MANCHESTER - HEAD OFFICE BASED

UP TO £40K



What you'll be doing

• Support the Head of CRM to deliver the CRM Strategy
• Manage and execute creative campaigns across all CRM channels (email, push, web push, SMS), ensuring the tone of voice aligns with our target market and customer
• Brief email campaign creative into the Graphic Design team and be responsible for the timely manner in which the creative is turned around.
• Sign off final email campaigns from design through to build (design and builds are done by other team members).
• Coordinating with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant and timely
• Responsible for developing and implementing continual improvement across all CRM channels, including a/b testing, analysing CRM data to extract actionable insights
• Reporting and feedback on CRM campaign performance across all channels
• Create and refine customer segmentation, ensuring all customer communications are on-brand, accurate, relevant and timely
• Develop, manage and optimise all automated emails
• Keeping up to date with relevant trends, competitors and analysing how to maintain customer relationships
• Bring new ideas and introduce new partners who you believe will be beneficial to the business
• Be innovative and think outside the box

More about you

• Previous experience in a similar role is essential.
• Excellent copywriting abilities with strong grammar and spelling skills is essential
• Creative thinking and copywriting skills for campaign design and execution
• Ability to manage relationships cross departmentally, particularly with Buying / Merchandising and Creative teams
• Exceptional Organisational Skills
• Excellent commercial understanding
• Experience analysing, interpreting and optimising data
• Experience working with Ometria or enterprise level ESP
• Have an interest in retail / online marketing
• Have a keen eye for detail
• Be looking to further your career in CRM / Marketing
• Enjoy working at pace
• Challenge the status quo, innovative and open to try new tactics and strategies

Why join us
• Flexible core hours to accommodate individual needs
• Up to 40% discount
• Weekly sample giveaways
• Competitive salary