Senior CRM Campaign Executive

Allwyn UK; Watford; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Allwyn UK is seeking a Customer Relationship Management Executive for a transformative role in managing multi-channel CRM campaigns for the National Lottery. The position requires experienced professionals to drive engagement and deliver effective player communications under a hybrid working model. This 12-month fixed-term contract offers a chance to be part of a meaningful initiative that delivers funds to good causes.

Benefits

26 days paid leave plus bank holidays

Annual bonus scheme

Pension contribution matching up to 8.5%

Private health cover

£500 wellness allowance

Enhanced parental leave

Eye care and dental schemes

Qualifications

• Experience in campaign briefing and management is essential.
• Practical knowledge of online marketing methods is preferred.
• Familiarity with the regulated industry is a plus.

Responsibilities

• Develop and execute outbound communications supporting the National Lottery.
• Manage CRM campaign activities and optimize player communications strategy.
• Collaborate with teams to enhance campaign engagement and compliance with GDPR.

Skills

Digital retention marketing channels

Campaign management

Project management

Communication

Analytical skills

Attention to detail

Ability to use Excel and PowerPoint

Job description

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We'll talk a bit more about us further down the page, but for now - let's talk about the role and who we're looking for...

We operate a hybrid working model requiring employees to work from the office 3 days per week. These in-office days will be spread across the standard working week (Monday-Friday). This role is also a 12 month FTC.

A bit about the role...

• Manage the development and execution of outbound communications activity supporting
• the National Lottery and across a particular set of the National Lottery suite of Games
• Leverage existing as well new CRM capability to support continuous optimisation of campaign activity.
• Manage the player experience with marketing and insight teams to formulate a segment-based communications plan in relation to areas of ownership.
• Own, in conjunction with the Campaign Manager, the appropriate growth, active and retention KPIs relating to specific Game & marketing activity areas.

ROLE RESPONSIBILITIES:

• Responsible for delivering world class multi-channel CRM campaign activity in relation to Game/The National Lottery area of ownership.
• Work collaboratively with the Campaign Manager to develop and optimise player communications strategy and plans that build engaging relationships with National Lottery players.
• Work collaboratively with the Campaign Manager to leverage promotional incentives to drive additional value across Game/The National Lottery area of ownership ensuring we are optimising engagement and investment returns.
• Input into coordinating weekly and quarterly campaign activity and overseeing successful end to end delivery.
• Input into the evolution of the CRM Campaign Management Process to ensure successful and agile delivery of campaign activity.
• Work collaboratively with the Data teams to influence the data development roadmap and measurement KPIs to support campaign activity and implementation.
• Interpret information on player behaviour and attitudes from multiple sources to create insight that inform plans & briefs.
• Work collaboratively with the Campaign Manage to develop CRM strategies and outputs to support the National Lottery Consumer plan including key moments within the year and associated Game Events and Marketing activity (where relevant).
• Responsible for developing continuous ‘test & learn' initiatives to drive campaign optimisation.
• Ensure overall compliance with GDPR and latest legislation relating to new communications channels, data approaches, promotions and messaging.
• Ensure relevant Participant Protection CRM initiatives are being reflected as per Game campaign requirements.
• Responsible for related Game, Campaign and player CRM KPIs including activation, retention, reactivation and x-sell rates.
• Support on ad-hoc projects as necessary across the department

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We'll talk a bit more about us further down the page, but for now - let's talk about the role and who we're looking for...

We operate a hybrid working model requiring employees to work from the office 3 days per week. These in-office days will be spread across the standard working week (Monday-Friday). This role is also a 12 month FTC.

A bit about the role...

• Manage the development and execution of outbound communications activity supporting
• the National Lottery and across a particular set of the National Lottery suite of Games
• Leverage existing as well new CRM capability to support continuous optimisation of campaign activity.
• Manage the player experience with marketing and insight teams to formulate a segment-based communications plan in relation to areas of ownership.
• Own, in conjunction with the Campaign Manager, the appropriate growth, active and retention KPIs relating to specific Game & marketing activity areas.

ROLE RESPONSIBILITIES:

• Responsible for delivering world class multi-channel CRM campaign activity in relation to Game/The National Lottery area of ownership.
• Work collaboratively with the Campaign Manager to develop and optimise player communications strategy and plans that build engaging relationships with National Lottery players.
• Work collaboratively with the Campaign Manager to leverage promotional incentives to drive additional value across Game/The National Lottery area of ownership ensuring we are optimising engagement and investment returns.
• Input into coordinating weekly and quarterly campaign activity and overseeing successful end to end delivery.
• Input into the evolution of the CRM Campaign Management Process to ensure successful and agile delivery of campaign activity.
• Work collaboratively with the Data teams to influence the data development roadmap and measurement KPIs to support campaign activity and implementation.
• Interpret information on player behaviour and attitudes from multiple sources to create insight that inform plans & briefs.
• Work collaboratively with the Campaign Manage to develop CRM strategies and outputs to support the National Lottery Consumer plan including key moments within the year and associated Game Events and Marketing activity (where relevant).
• Responsible for developing continuous ‘test & learn' initiatives to drive campaign optimisation.
• Ensure overall compliance with GDPR and latest legislation relating to new communications channels, data approaches, promotions and messaging.
• Ensure relevant Participant Protection CRM initiatives are being reflected as per Game campaign requirements.
• Responsible for related Game, Campaign and player CRM KPIs including activation, retention, reactivation and x-sell rates.
• Support on ad-hoc projects as necessary across the department

Requirements

• Solid knowledge of digital retention marketing channels
• Experience of campaign briefing and management
• Experience working with media and creative agencies
• Experience of email, SMS and app marketing
• Good project management skills
• Strong communication, presentation and analytical skills
• Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are executed thoroughly and competently
• Ability to use Excel and PowerPoint to plan, gain insight from reporting and clearly demonstrate performance of campaigns
• Practical knowledge of online marketing methods and tools
• The individual ideally has experience with a known brand with an understanding of marketing within a regulated industry
• Continually seeks to improve and be proactive

Benefits

• 26 days paid leave (plus bank holidays)

• Annual bonus scheme

• 2 x Life Days

• 4 x Salary of Life Insurance

• Pension: we'll match your contribution up to 8.5%

• Single Private Health Cover

• £500 Wellness Allowance

• Income Protection

• Enhanced parental leave (maternity and paternity)

• Eye Care, Dental and Cycle To Work schemes

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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