Senior CRM and Loyalty Manager

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Senior CRM and Loyalty Manager, Brighton and Hove

Client:

Talent Hub

Location:

Brighton and Hove, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

6

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

Senior CRM and Loyalty Manager

12-month maternity contract - May start date

Brighton office 2 days per week, 3 days from home

Talent Hub is managing the search for this CRM and Loyalty Manager position, joining a retail brand that is evolving and entering an exciting chapter of change. This position is hybrid, and it is a 12-month maternity contract with a target start date of May 2025, if not before.

Key responsibilities include:

• Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
• Deliver the rollout of the current Loyalty Programme to the new technology platform and build the strategy to optimise and relaunch the programme.
• Deliver the strategy to achieve increased customer revenue, satisfaction, and retention through trade and trigger communications alongside the CRM manager and CRM agency.
• Have ownership of the CRM and Loyalty roadmaps with IT, Digital, eCommerce, and retail teams to drive incremental revenue and enhance Customer Lifetime Value.
• Deliver trade and engagement-driving initiatives to customers across CRM channels, Digital, eCommerce, and retail.
• Team management to support the CRM manager & Loyalty manager in driving the delivery of the strategy and ensuring revenue targets are met.

What you will need for this Senior CRM and Loyalty Manager position:

• Previous experience in a Senior CRM or Loyalty Manager position for a retail or beauty brand.
• Experience in creating Loyalty and CRM strategies ideally from an Omni Channel retailer.
• Experience in agency management as well as delivering commercial results and ROI.
• Leadership experience managing a CRM or Loyalty Manager in previous positions.
• Experience of using Klaviyo (or a SaaS CRM platform) would be useful but not essential.

The company offers excellent benefits, including a company bonus, great pension, and hybrid working (2 days office-based in Brighton).