Senior CRM Analyst - Cheadle

Pets at Home Limited; Cheadle; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading pet retail company in Cheadle is seeking a Senior CRM Analyst to partner with marketing for insight-driven campaigns that enhance customer engagement. This position involves leading data analytics, optimizing customer journeys, and delivering actionable insights. Ideal candidates will have strong SQL skills and experience in CRM analytics. The role supports hybrid working, requiring one day a week in the office.

Qualifications

• Experience with large-scale data warehouses.
• Proven track record in CRM analytics.
• Collaborative mindset and mentoring skills.

Responsibilities

• Lead the data, targeting and analytics behind our CRM strategy.
• Optimise customer journeys across the lifecycle.
• Deliver actionable insights through storytelling and visualisation.
• Influence campaign strategy with robust analytics.
• Champion analytical best practices.

Skills

Strong SQL skills

CRM analytics

Data storytelling

Campaign measurement

Power BI

Salesforce Marketing Cloud

Job description

Overview

Join our passionate CRM team at Pets at Home as a Senior CRM Analyst. In this pivotal role, you'll partner with marketing to deliver smart, insight-led campaigns that drive customer engagement and maximise Return on Investment. This role offers hybrid working (one day per week/fortnight in the office) from our Support Office in Handforth, Cheshire.

Responsibilities

• Lead the data, targeting and analytics behind our CRM strategy
• Optimise customer journeys across the lifecycle
• Deliver actionable insights through storytelling and visualisation
• Influence campaign strategy with robust analytics
• Champion analytical best practices and process improvements

Qualifications

• Strong SQL skills and experience with large-scale data warehouses
• Proven track record in CRM analytics and campaign measurement
• Ability to translate complex data into clear, commercial insights
• Experience with tools like Power BI and Salesforce Marketing Cloud (a plus!)
• A collaborative mindset and mentoring skills

Working with Pets at Home

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don\'t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!

Benefits

Why Pets at Home? We\'re more than just a pet retailer—we\'re a community. Join a team that values innovation, wellbeing and making a difference every day.