Senior CRM Analyst

CVM & Analytics Consulting; Watford; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A forward-thinking consulting firm is seeking a Senior CRM Analyst to enhance multi-channel marketing campaigns and provide data-driven insights. You will create and optimize audience segments, analyze campaign performance, and collaborate with teams to improve marketing effectiveness. The ideal candidate has 5+ years of experience in data-driven marketing, proficiency in SQL and CRM tools, and strong analytical skills. This role offers a hybrid working model in Watford.

Qualifications

• 5+ years of experience in data-driven marketing within a fast-paced environment.
• Strong analytical skills delivering actionable insights from customer data.
• Proficiency in SQL and CRM platforms.

Responsibilities

• Create and optimise player audience segments for targeted CRM campaigns.
• Analyse campaign performance and provide strategic insights.
• Enhance CRM data quality by creating new fields.

Skills

Data-driven marketing

SQL

CRM platforms

Analytical skills

Attention to detail

Tools

Salesforce Marketing Cloud

Adobe Test & Target

IBM Unica

Job description

Senior CRM Analyst
Salary: £50,000 – £60,000
Location: Watford – Hybrid Working

We have an exciting opportunity to join a forward-thinking company at the forefront of the entertainment industry, dedicated to delivering impactful experiences and supporting community initiatives. Operating across multiple countries, this innovative organisation blends cutting-edge technology with a commitment to integrity and social responsibility, shaping the future of its industry while making a difference.

We’re looking for a skilled Senior CRM Analyst to support our client and help optimise and target multi-channel marketing campaigns using data driven insights. You’ll be defining and building customer audiences, analysing campaign performance, and providing actionable recommendations to enhance marketing effectiveness. This is an exciting opportunity to join a forward-thinking organisation where your expertise will drive meaningful results in an innovative environment!

Key Responsibilities:

• Create and optimise player audience segments for targeted CRM campaigns
• Analyse campaign performance and provide strategic insights to improve ROI.
• Enhance CRM data quality by creating new fields and optimising available data.
• Ensure compliance with participant protection principles and campaign governance.
• Collaborate with cross-functional teams to implement data and marketing solutions

What are we looking for?

• 5+ years of experience in data-driven marketing within a fast-paced, multi-channel environment.
• Proficiency in SQL and CRM platforms (e.g. Salesforce Marketing Cloud, Adobe Test & Target, IBM Unica)
• Strong analytical skills and experience delivering actionable insights from customer data.
• Excellent attention to detail and ability to manage multiple projects.

Please send your CV to [e-mail] if you are interested!