Senior Creative Manager

Dunelm; London, Leicester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading company in homewares seeks a Senior Creative Manager to lead a dynamic team in delivering innovative campaigns. This role focuses on enhancing brand affinity and ensuring consistency across channels while fostering a collaborative environment for growth and creativity.

Benefits

Growth Opportunities

Creative Environment

Collaborative Spirit

Impactful Work

Qualifications

• Extensive experience in the creative industry with a strong portfolio.
• Proven track record of leading and developing a talented team.
• Strong creative direction and concepting abilities.

Responsibilities

• Guide creative output from concept to toolkit development.
• Oversee creative ideation and art direction across campaigns.
• Develop a pool of freelance talent to support creative needs.

Skills

Creative Expertise

Leadership Experience

Problem Solver

Confident Communicator

Collaborative Spirit

Education

Degree in Graphic Design

Tools

Adobe Creative Suite

Job description

Overview

Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home.

At Dunelm, that’s what we do.

We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.

Join Our Brand Marketing and Creative Team and help us create a stronger connection with our customers and make Dunelm their go-to shopping destination.

What You'll Do:

1. Boost Brand Affinity: Generate increased brand affinity, awareness, and consideration among customers.
2. Encourage Loyalty: Inspire existing customers to shop with us more often and attract new customers to consider Dunelm.
3. Champion Our Brand: Support our brand platform, The Home of Homes, across all channels—from ATL to organic social—with consistent creative and a unified tone of voice.
4. Collaborate Closely: Work hand-in-hand with the Commercial, Digital Trading, and Digital Marketing teams to ensure seamless promotion of our product offering.

Why You'll Love It Here:

• Creative Environment: Be part of a dynamic and innovative team.
• Impactful Work: Make a real difference in how customers perceive and interact with our brand.
• Collaborative Spirit: Enjoy working closely with various teams to bring our brand vision to life.
• Growth Opportunities: Take advantage of opportunities for personal and professional development.

The Creative team comprises four sub-teams: Design, Copy & Editorial, Studio, and Packaging. These teams are the guardians of brand creative, delivering seasonal and campaign content and solutions that fuel our channels.

The Senior Creative Manager is an experienced conceptual creative lead, focused on developing a strong team of digital and print designers to deliver campaign creative and editorial content which celebrates our product offer, underpinned by our brand platform, The Home of Homes.

You'll oversee our seasonal and campaign creative, from concepts and art direction, to shoots, toolkits, and execution, embedding direction for the duration of campaigns.

You'll motivate and grow our talent to deliver creative solutions across our channels, in line with our brand guidelines, driving saliency and consistency. You'll also champion the team and share creative work with the business.

What you'll be doing

1. Champion Creativity: Guide creative output from concept to toolkit development and execution, ensuring creativity shines at every stage.
2. Lead with Vision: Oversee creative ideation and art direction across multichannel campaigns and seasonal activities, managing shoots at our in-house studio and, when needed, on location.
3. Deliver Excellence: Ensure your team delivers campaigns that are on brand and on time.
4. Collaborate Closely: Work hand-in-hand with designers, copywriters, art directors, motion artists, marketing managers, and channel leads.
5. Maintain Consistency: Keep our brand guidelines up-to-date and share them with the team.
6. Build Talent: Develop a pool of freelance talent to support our creative needs.
7. Support and Collaborate: Brief and work alongside external agencies to bring our vision to life.
8. Nurture Growth: Line-manage three Design Managers, championing their development and supporting their career aspirations, while mentoring juniors to build a high-performing culture.
9. Celebrate Creativity: Champion the creative work produced by your team, presenting and celebrating it within the business.
10. Foster Relationships: Build and nurture strong working relationships across functions and with stakeholders.

What we'll look for in you

• Creative Expertise: Extensive experience in the creative industry, with a strong portfolio to match.
• Visionary Skills: Strong creative direction and concepting abilities that bring ideas to life.
• Leadership Experience: Proven track record of leading and developing a talented team.
• Educational Background: A degree in graphic design or a relevant qualification.
• Adobe Mastery: Superior experience with Adobe Creative Suite.
• Strategic Balance: Ability to balance creative goals with brand and commercial strategies, ensuring efficient production.
• Agency Collaboration: Experience working with external agencies and production houses.
• Production Knowledge: In-depth understanding of pre- and post-launch production processes.
• Confident Communicator: Ability to present confidently to all levels within the organisation.
• Industry Insight: In tune with sector competition and industry developments.
• Influential Leader: Strong influencing skills at all levels and excellent stakeholder management.
• Problem Solver: Exceptional problem-solving abilities.
• Feedback Pro: Experience in briefing and providing constructive feedback to creative teams.
• Collaborative Spirit: Highly collaborative, fostering positive relationships and effective ways of working.
• Well-Connected: Highly networked within the industry.
• Brand Champion: A passionate ambassador for our brand.