Senior Creative Lead — Luxury Brand Studio + AI Design

Audley Villages

Egham

Hybrid

GBP 70,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Free employee discount portal

Healthcare Cash Plan

Restaurant discounts

Pension

25 days holiday + 8 bank holidays

Life assurance

Audley Academy training

Job summary

Audley Villages in the UK seeks a Senior Creative Lead to shape the creative direction across its luxury brands. Hybrid role involving time at the villages and our London/Egham offices, with mentoring of the in-house team.

You'll drive high-impact campaigns across digital, print and environmental channels, modernising workflows with AI tools while maintaining premium brand standards and accessibility. Collaborate with Marketing, Sales and Operations to deliver compelling campaigns and brand

Qualifications

Significant experience in a Senior Creative Lead, Senior Designer or Art Director role.
Strong portfolio across digital, print and integrated marketing campaigns.
Experience developing premium brand identities across multiple channels.
Advanced knowledge of Adobe Creative Suite, including InDesign, Illustrator and Photoshop.
Experience managing creative projects from concept through to final delivery.
Mentoring or managing junior creative team members.
Experience briefing and managing external agencies, suppliers or freelancers.
Excellent communication and stakeholder management skills, with the confidence to present creative ideas to senior leaders.
Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
Experience using AI-powered creative tools to enhance design workflows and creative production.
Ideally, experience within hospitality, luxury brands, property, lifestyle or another premium customer-focused sector.

Responsibilities

Lead the creative direction across Audley Villages, Elysian Residences and Mayfield Villages, ensuring each brand maintains a distinctive identity and premium presentation.
Create and oversee the delivery of high-quality creative assets across digital, print, advertising, brochures, presentations, signage and environmental graphics.
Collaborate with Marketing, Sales and Operations teams to turn strategic briefs into engaging and commercially effective creative campaigns.
Explore and integrate AI-powered creative tools to improve ideation, productivity and the quality of creative output.
Manage and mentor the Creative Executive, providing coaching, direction and ongoing development.
Develop and maintain brand guidelines, creative toolkits and asset libraries to ensure consistency across all channels.
Manage the in-house creative workflow, prioritising projects, allocating resources and ensuring work is delivered on time and to the highest standard.
Brief and manage external creative agencies and freelance designers where additional expertise or capacity is required.
Contribute to the creative strategy for major campaigns, village launches and sales initiatives.
Ensure all creative work reflects the premium positioning of our brands while meeting accessibility and brand standards.
Keep up to date with design trends, emerging technologies and industry best practice, bringing fresh ideas into the business.
Produce regular reports on creative output, workload and team capacity for the Marketing Director.