Senior Creative Lead, EMEA & APAC

TikTok; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

TikTok is seeking a senior creative leader to drive exceptional creative development across EMEA and APAC, overseeing a team of senior leads and collaborating with agencies. The role demands strong cultural fluency, strategic thinking, and a track record of delivering high-impact campaigns.

You will guide in-house creatives, align with marketing, and champion brand guardianship while delivering breakthrough work in a fast-paced, global platform.

Qualifications

• Extensive work experience as a CD, ECD, Creative lead or related position.
• Team leadership experience.
• Experience delivering a broad range of creative projects including brand campaigns.
• Strong knowledge of the EMEA and APAC regions and culture.
• Demonstrate knowledge of TikTok and the TikTok community.
• Ability to manage team bandwidth and delivery timelines.
• Excellent presentation and communication skills.
• Portfolio of work.

Responsibilities

• Create a sustainable, motivated environment for exceptional creative development and leadership.
• Lead and collaborate with creatives, copywriters, designers, strategists.
• Provide clear direction and ownership over projects; raise the bar.
• Guide work with agencies across EMEA and APAC; guard fiscal interests.
• Demonstrate brand guardianship and improve creative output.
• Develop creative solutions aligned with the strategic brief.
• Partner with global and local marketing to balance commercial needs with innovation.
• Manage creativity within project allocation and resources.

Skills

Team leadership

Creative leadership

Cross-cultural understanding

Communication skills

Presentation skills

Portfolio of work

Job description

TikTok is seeking a senior creative leader to drive exceptional creative development across EMEA and APAC, overseeing a team of senior leads and collaborating with agencies. The role demands strong cultural fluency, strategic thinking, and a track record of delivering high-impact campaigns.

You will guide in-house creatives, align with marketing, and champion brand guardianship while delivering breakthrough work in a fast-paced, global platform.