Senior Creative: Lead Brand & Performance Campaigns

Fanatics Inc.; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Fanatics is seeking a true hybrid creative leader in Leeds who can concept and execute across social, CRM, display and in-product campaigns. You will craft bold headlines and scripts, and develop multiple routes per brief with clear rationale.

You’ll collaborate with design, motion and external partners to bring ideas to life, while ensuring compliance and responsible gaming messaging. The role values rapid iteration and a deep understanding of how visuals, copy and brand interact to engage

Qualifications

• 5+ years in a creative role with strong writing OR copywriter with strong visual skills.
• A portfolio showing concept-led work and high-volume execution.
• Deep understanding of how visual, copy and brand work together to create compelling ads.
• Natural feel for culture, disruption and what makes people stop scrolling.
• Curiosity about AI image, video and copy tools and when to use them.

Responsibilities

• Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
• Write headlines, scripts, social copy and in-product messaging in a bold, authentic voice and on-brand.
• Develop multiple creative routes per brief and present clear rationale.
• Iterate quickly using performance insights and treat testing as a creative tool.
• Collaborate with design, motion and production teams and external partners to bring ideas to life.
• Deliver across all markets, coordinating with Legal and Compliance on disclaimers and responsible gaming messaging.

Skills

Creativity

Brand storytelling

Copywriting & writing

Visual thinking

Feedback iteration

Job description

Fanatics is seeking a true hybrid creative leader in Leeds who can concept and execute across social, CRM, display and in-product campaigns. You will craft bold headlines and scripts, and develop multiple routes per brief with clear rationale.

You’ll collaborate with design, motion and external partners to bring ideas to life, while ensuring compliance and responsible gaming messaging. The role values rapid iteration and a deep understanding of how visuals, copy and brand interact to engage