Senior Creative

Got The T-Shirt; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Got The T-Shirt in Leeds is seeking a Senior Creative with genuine shopper marketing experience to join our independent creative activation agency. You’ll work on major FMCG brands, turning shopper insight into standout in-store ideas and activations.

You’ll combine strategic thinking with hands-on design craft, collaborating with strategists and account teams to deliver impactful campaigns that interrupt and engage shoppers. This four-day week offers five days’ pay.

Qualifications

• The big one is shopper experience.
• Portfolio demonstrates shopper marketing or brand activation work.
• Strong understanding of shopper marketing and shopper strategy.
• Experience translating insight and strategy into creative ideas that drive shopper behaviour.

Responsibilities

• Turn shopper insight into big creative ideas.
• Develop concepts for unmissable shopper activations across retail.
• Think conceptually and bring fresh thinking to campaigns.
• Design the work hands-on and craft quality creative assets.
• Collaborate with strategists, account teams and other creatives.
• Own your ideas and present routes with clear rationale.

Skills

Shopper marketing

Conceptual thinking

In-store activations

Insight to ideas

FMCG / consumer brands

3D / Blender / AI tools

Tools

Photoshop

Illustrator

InDesign

Blender

Job description

Salary – Very competitive, depending on experience

Four-day working week, for five days’ pay

We’re looking for a Senior Creative with genuine shopper marketing experience to join an established independent creative activation agency in Leeds.

You might currently be a Senior Designer, Senior Creative or Art Director, but the title matters less than the work you’ve been doing.

What does matter is that you understand shopper.

Not just designing something that happens to appear in a retail environment. You understand shopper strategy, how people behave at the point of purchase and how to turn insight into creative ideas that interrupt, engage and ultimately drive action in-store.

And crucially, you’ve got the conceptual edge to come up with those ideas in the first place.

What You’ll Be Doing

You’ll work across major household-name brands, particularly within FMCG and retail, developing creative shopper activations from initial insight and concept right through to execution.

That means:

• Turning shopper insight into ideas – Taking a strategic brief or shopper insight and finding the big creative thought within it.
• Creating unmissable shopper activations – Developing concepts designed to grab attention at the moments that matter, particularly across physical retail.
• Thinking conceptually – Exploring creative territories, developing different routes and bringing fresh thinking rather than simply executing somebody else’s idea.
• Designing the work – You’re still hands-on and able to turn a strong idea into a beautifully crafted piece of creative.
• Understanding what makes shoppers act – You know creative work ultimately needs to do a job, whether that’s interrupting, engaging, persuading or putting more products into baskets.
• Working collaboratively – Partnering with strategists, account teams and other creatives to turn briefs into work that gets made.
• Owning your ideas – You’ll be comfortable explaining your thinking, presenting creative routes and taking responsibility for the quality of the work.

What We’re Looking For

The big one is shopper experience.

Ideally, you’ll have worked within a shopper marketing, shopper creative or brand activation agency and your portfolio will show a strong body of relevant work.

We’re particularly interested in people who can demonstrate:

• A strong understanding of shopper marketing and shopper strategy
• Genuine conceptual creative thinking, not purely design execution
• Experience creating work across in-store, POS, retail environments and shopper activations
• An understanding of how insight and strategy translate into creative ideas that drive shopper behaviour
• Strong design craft and proficiency across tools such as Photoshop, Illustrator and InDesign
• Experience working with FMCG, retail or other major consumer brands
• Experience with 3D, Blender or AI creative tools would be a bonus, but it isn’t the thing that will get you the job.

Your shopper work and your ideas will.

Why It’s Worth A Look

The agency has had a strong run of new client wins and is investing further in its creative team.

They’ve been working in shopper and brand activation for more than 40 years, have picked up 100+ industry awards and work with some major household names.

They’re independent, deliberately down-to-earth and keen to avoid layers of hierarchy and agency nonsense. The creative work you develop has a very good chance of actually getting made.

And then there’s this:

Four days work for five days’ pay

This is a genuine four-day working week, not five days squeezed into four. The team works together from their Leeds studio across those four days.

If you’re a senior creative who knows shopper, can come up with genuinely strong ideas and still loves getting hands-on with the work, we’d like to see what you’ve done.

Your portfolio doesn’t need to be enormous.

But it does need to show that you understand how to take shopper insight, find the creative idea and turn it into something people can’t ignore in-store.

If that sounds like your world, get in touch.