Senior Country Commercial Manager

Careers at Tide; London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading company is seeking a Senior Country Commercial Manager in London to oversee the commercial success of their Company Formation and Secretary services. The role involves crafting marketing strategies, leading commercial discussions, and utilizing data for strategic decisions.

Benefits

Flexible working options

Share options

Group Life Insurance

Vitality Health Insurance

25 days holiday plus option to buy extra days

3 days for L&D or volunteering annually

£1,000 professional L&D budget

Pension contributions

Salary sacrifice benefits

Enhanced family leave

Sabbatical leave

Qualifications

• 5+ years experience in commercial marketing, preferably in Financial Services.
• Understanding of SME pain points and operations.
• Experience in fast-growing companies.

Responsibilities

• Own the overall commercial and marketing strategy for products.
• Work with teams to execute strategies and communications.
• Lead and support commercial discussions including pricing.

Skills

Commercial marketing

Critical thinking

Data-driven approach

Collaboration

Organizational skills

Job description

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Senior Country Commercial Manager, London

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Client:

Careers at Tide

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

0db254700d7a

Job Views:

3

Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Senior Country Commercial Manager

ABOUT TIDE

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, as well as a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian, and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin, and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets, and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

This role sits as a Senior Commercial Manager within Tide's Admin Services team. The Admin Services team is on a mission to save members time on all of the boring administrative parts of running a business, so our members can do more of what they love. Admin Services products include Accounting, Payroll, Expense Management, Company Formation (CoFo), and Secretary services (CoSec).

CoFo and CoSec help people set up a company and then manage their compliance with Companies House. Our CoFo product is market-leading and an important acquisition driver for Tide, helping to get members to open a BCA. Our CoSec product is new and will save members hours on staying compliant and up-to-date with Companies House.

ABOUT THE ROLE

As the Senior Commercial Manager for Company Formations and Company Secretary services, you will be responsible for the commercial success and GTM strategy of our Company Formation and Company Secretary products. You'll need to:

• Own the overall commercial and marketing strategy for the products, to achieve revenue and product adoption goals.
• Work with CRM, performance marketing, and product teams to create and execute strategies and communications.
• Collaborate with Product to build features for members and translate these into market-facing propositions, providing feedback on designs to ensure commercial impact.
• Coordinate GTM for features and launches, ensuring everything is on track and teams are enabled.
• Develop value propositions and positioning based on user research, market insights, data, and product understanding, and embed this through product and marketing channels.
• Lead and support commercial discussions, including pricing, business cases, and financial forecasting.
• Utilize data and research in decision-making, ensuring discipline across stakeholders.

WHAT WE ARE LOOKING FOR

• 5+ years of experience in commercial marketing, preferably in Financial Services, Accounting, SMEs, or similar propositions.
• Understanding of SME pain points and business operations.
• Critical thinking and ability to engage with ideas and strategies constructively.
• Data-driven approach to market analysis, trends, growth opportunities, and KPI tracking.
• Experience scaling complex products in fast-growing companies, with knowledge of acquisition, activation, and retention.
• Basic understanding of CRM, performance marketing, and sales enablement.
• Experience creating value propositions and positioning for SaaS products targeting specific segments.
• Comfort with financial and commercial discussions.
• Organized, resilient, independent, proactive, and adaptable to change.
• Strong collaboration and influencing skills.

WHAT YOU'LL GET IN RETURN

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a focus on mental and physical wellbeing
• 25 days holiday plus option to buy extra days
• 3 days for L&D or volunteering annually
• £1,000 professional L&D budget
• Pension contributions
• Salary sacrifice benefits
• Modern office near Old Street with snacks bar
• Enhanced family leave
• Sabbatical leave

TIDE'S WORKING STYLE

We support a flexible workplace model that includes both in-person and remote work, fostering team spirit and collaboration through regular face-to-face interactions and office hubs.

DIVERSITY AND INCLUSION

We value diversity and inclusion, welcoming individuals from all backgrounds and experiences. Our culture promotes transparency, respect, and the celebration of differences, which helps us build products that meet diverse needs.

Personal data will be processed in accordance with Tide's Recruitment Privacy Notice.