Senior Copywriter | Cult Beauty

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic and innovative team as a Senior Copywriter, where your creativity will shine in crafting compelling digital content for a leading beauty retailer. This role offers an exciting opportunity to engage with a passionate audience through creative marketing emails, SEO-friendly blog posts, and social media content. With a focus on collaboration and idea sharing, you'll be part of a close-knit family dedicated to challenging beauty norms. Enjoy a supportive environment that fosters personal and professional growth, along with generous leave policies and employee perks that enhance your work-life balance.

Benefits

25 days annual leave + bank holidays

Day off on your birthday

Enhanced maternity/paternity pay

Up to 50% staff discount

Employee Assistance Programme (EAP) via Bupa

Tech purchase scheme savings

Referral bonuses

Qualifications

• 2-3 years of proven copywriting experience in e-commerce.
• Strong English, grammar, and proofreading skills.

Responsibilities

• Craft engaging digital content including emails and blog posts.
• Mentor junior writers and interns, maintaining tone of voice.

Skills

Copywriting

SEO Knowledge

Creativity

Communication Skills

Organizational Skills

Teamwork Skills

Education

Bachelor's Degree in English or related field

Tools

CMS

MS Office

Teams

SharePoint

Monday.com

Job description

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We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Beauty

We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. Our portfolio of premium brands includes ESPA, Ameliorate, and Grow Gorgeous—trusted by millions worldwide. We also partner with over 19,000 influencers to reach audiences globally. It’s an exciting time to join us.

Who is Cult Beauty?

We’re a beauty-obsessed team aiming to become the most trusted beauty retailer in the world! We focus on intelligent beauty, from selecting coveted brands to engaging savvy customers. Transparency is key; we only sell products that impress us and publish every review. We encourage collaboration, idea sharing, and ambition. Our success stems from our people—our close-knit family committed to challenging industry and societal norms of beauty.

Why be a Senior Copywriter at THG?

This role offers an exciting chance to join our expanding Content Marketing team. Reporting to the Content Manager, you’ll craft engaging digital content—from email campaigns and educational inserts to SEO projects and blog posts. We seek a passionate, creative wordsmith with a love for beauty and content creation.

As a Senior Copywriter, you'll:

• Write creative marketing emails, homepages, and banners
• Create compelling landing page copy for categories, brands, and seasons
• Research and write social media posts and PDP content
• Pitch SEO-friendly blog posts
• Develop press releases, magazine features, and advertising copy
• Contribute to marketing strategies and online events
• Support process management and workload distribution
• Mentor junior writers and interns
• Maintain Cult Beauty’s tone of voice across platforms

What Skills and Experience do I need?

• 2-3 years of proven copywriting experience
• Passion for beauty and wellness
• In-house experience in an ecommerce retail environment
• Excellent English, grammar, and proofreading skills
• Experience with marketing emails, campaigns, social media copy
• SEO copywriting knowledge
• Experience mentoring junior writers
• Strong organizational and multitasking skills
• Creativity, strategic thinking, and responsibility
• Effective communication and teamwork skills
• Proficiency with CMS, MS Office, Teams, SharePoint, and Monday.com
• PC literacy and a friendly attitude

What’s in it for me?

• Development programmes designed by our L&D team
• Upskilling opportunities with leading training providers

Enhanced Leave

• 25 days annual leave + bank holidays
• Day off on your birthday
• Enhanced maternity/paternity pay
• Up to 10 days compassionate leave
• Buy back up to 3 days leave
• Access to in-house GP and CBT therapist
• Employee Assistance Programme (EAP) via Bupa

Other Perks

• Tech purchase scheme savings
• Up to 50% staff discount
• Referral bonuses
• Anniversary gifts for 5 and 10 years of service

We are proud to be a Disability Confident employer and promote diversity and inclusion. Please inform us of any reasonable adjustments needed during the interview process. We aim to respond within 14 days to all applications. For questions, contact our Talent team.