Senior Copywriter - 12 month Fixed Term Contract

Inspired Thinking Group; Birmingham; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

25 days holiday

Wellbeing Day

Smart Working

Work from abroad

Pension

Medical Cash Plan

Electric car salary sacrifice

Payroll giving

Professional qualifications funding

Employee of the Month

Referral bonuses

Wellbeing Workshops

Volunteer Day

Job summary

Inspired Thinking Group is recruiting for the Matalan account on a 12-month fixed-term maternity cover. This hands-on writing role centers on answering briefs and producing copy across channels.

You will help shape the brand voice as it moves toward a style-led fashion and lifestyle direction, applying early-stage TOV principles to live briefs and guiding writers and clients. You'll manage multiple projects, edit and proofread with meticulous attention to detail, collaborating with designers,

Qualifications

• Strong writing ability with a fashion/style/editorial focus.
• Experience developing or applying brand tone of voice in retail/lifestyle contexts.
• Ability to work across multiple channels and manage briefs with ambiguity.

Responsibilities

• Write engaging, on-brand copy across channels (product, ads, CRM, social, POS).
• Apply early-stage TOV principles to briefs and build brand voice examples.
• Own and evolve Matalan TOV in collaboration with client; ensure consistency and quality.
• Sub-edit and proofread copy for accuracy and guidelines.

Skills

Strong writing

Fashion/editorial background

Brand tone of voice development

Editing and proofreading

Multi-channel copywriting

Organised and self-sufficient

Tools

CMS

MS Word

Google Docs

Job description

This is a genuinely exciting time to join the Matalan account at ITG on an initial 12 month fixed term contract covering a period of maternity leave. At its heart, this is a hands‑on writing role. You'll be answering briefs and producing copy across a wide range of channels.

What makes this role particularly interesting is that the brand is undergoing a significant reposition, moving toward a style‑led fashion and lifestyle editorial direction, and the tone of voice is being actively developed to reflect that shift. You’ll be coming in at an early stage of that journey, which means real creative ownership. You’ll take emerging TOV principles and run with them, apply them to new briefs, and help shape what the brand sounds like as you go.

You’ll be the day‑to‑day custodian of the Matalan brand voice at ITG, working across a broad range of channels and touchpoints with other writers, designers, art directors, client services, clients and external creative agencies.

What you’ll be doing

• Writing engaging, on‑brand copy across multiple channels, including product and commerce copy, above‑the‑line advertising, CRM and social, and point‑of‑sale.
• Taking early‑stage TOV principles and applying them proactively to live briefs, building out examples and establishing the brand voice in practice.
• Owning and evolving the Matalan TOV in collaboration with the client, ensuring consistency, relevance, and quality across all outputs.
• Sub‑editing and proofreading copy (your own and others’) to ensure accuracy and adherence to guidelines.
• Developing TOV tools, guidelines, and training materials for writers, marketers, and client teams.
• Running tone of voice workshops and briefing sessions as needed.
• Staying across competitor activity, fashion and retail trends, and the wider cultural conversation relevant to the brand.
• Managing your workload across multiple concurrent projects, hitting deadlines without compromising quality.

• A strong writer with a background in fashion, style, or editorial. You understand how to write with authority and personality in this space.
• Experience applying or developing a brand tone of voice, ideally within a retail or lifestyle context.
• Comfortable working with ambiguity: you can take a loosely defined brief or an early‑stage creative direction and make confident, considered decisions.
• Meticulous attention to detail, with solid sub‑editing and proofreading skills.
• Organised and self‑sufficient. You manage multiple projects independently and flag issues early.
• A good listener and clear communicator, able to interpret client needs and translate them into compelling creative work.
• An understanding of how copy works across digital channels, from email and social to e‑commerce.

Perks at ITG

— alongside a competitive salary, here's what you can look forward to:

• Time off that works for you — 25 days’ holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax‑efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under‑represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like‑minded colleagues, with shared interests to connect, socialise and check in with each other.