Senior Copywriter

BMS Engineering Recruitment; Leicester; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the financial services B2B sector is seeking a Senior Copywriter to lead content strategies that enhance brand awareness and engagement. The role involves crafting compelling copy for various platforms while ensuring alignment with SEO best practices. This hybrid position offers creative freedom and the opportunity to make a significant impact within a collaborative team.

Benefits

Hybrid and flexible working options

£50 monthly wellness bonus

Generous pension contributions 10%

Career development opportunities

Qualifications

• Proven experience creating content across multiple formats and channels.
• Strong grasp of SEO principles and experience applying them effectively.

Responsibilities

• Lead the development and execution of the business-wide content strategy.
• Write high-quality, engaging, and SEO-optimised content across all platforms.

Skills

SEO

Writing

Editing

Proofreading

Communication

Education

Degree in English

Degree in Journalism

Degree in Communications

Tools

Sitecore

Job description

Job Title: Senior Copywriter
Industry: Financial Services B2B
Location:, Leicester (Hybrid) 3 days in office

• Work for a well-established, specialist brand supporting self-employed professionals
• Blend creative freedom with data-driven strategy in a hybrid working environment
• Shape content across multiple channels to influence and engage key audiences

Brief Overview of the Role for Senior Copywriter:

This is a permanent opportunity for an experienced Senior Copywriter to lead and execute content strategies that support brand awareness, engagement, and lead generation. The successful candidate will craft compelling copy across web, email, blogs, and social media, while ensuring alignment with SEO best practices and brand voice.

Key Responsibilities:

• Lead the development and execution of the business-wide content strategy
  * Write high-quality, engaging, and SEO-optimised content across all platforms
  * Collaborate across departments to ensure brand consistency and product accuracy
  * Simplify complex topics, particularly in tax and insurance, for diverse audiences
  * Contribute to and help manage the content calendar to ensure timely delivery
  * Support the social media strategy with tailored content
  * Analyse content performance and make data-led improvements
  * Work with the wider team to reinforce the company’s thought leadership in the sector

About the Company Looking for a Senior Copywriter:

The company is a specialist provider of business services to multiple industries, dedicated to serving the self-employed, including freelancers and contractors. With over three decades of experience, they are a trusted name in the industry and part of a global group. They offer a collaborative and flexible working culture with real opportunities to make an impact.

Job Requirements for Senior Copywriter:

• Proven experience creating content across multiple formats and channels
  * Strong grasp of SEO principles and experience applying them effectively
  * Ability to communicate complex, financial or regulatory topics clearly
  * Experience using CMS platforms – Sitecore preferred
  * Familiarity with SEO
  * Excellent writing, editing, and proofreading skills
  * Ability to work independently and manage multiple priorities

Desirable:
* Degree in English, Journalism, Communications or related field
* Background in financial services or regulated sectors
* Experience with paid media copywriting

The Benefits for Senior Copywriter:

• £30 to £40,000
  * Hybrid and flexible working options
  * £50 monthly wellness bonus
  * Generous pension contributions 10%
  * Career development opportunities within a global organisation