Senior Copywriter

The Children's Society; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Copywriter to join their Social Impact team. This role focuses on crafting impactful messaging and brand voice that resonates with young people. You will collaborate with various teams to create engaging content that drives support and awareness for vital services. If you have a passion for storytelling and a commitment to making a difference in the lives of vulnerable youth, this opportunity is perfect for you. Join a dedicated organization that has been transforming lives for over 140 years, and help shape the future for children in need.

Qualifications

• 5+ years experience in editorial content creation and copywriting.
• Strong collaboration skills with designers and digital teams.
• Ability to manage time efficiently and prioritize tasks.

Responsibilities

• Coach colleagues to develop consistent brand messaging.
• Craft inspiring organizational messaging that elevates youth voice.
• Write and edit copy for various audiences and channels.

Skills

Editorial Content Creation

Copywriting

Audience Insight

Digital Knowledge

Creative Thinking

Project Management

Diversity and Inclusion

Job description

Home based with occasional office days when required

The Children’s Society has been helping children and young people in this country for over 140 years. We run local services that support children when they are at their most vulnerable and in desperate need of help. We’re there for children, every step of the way.

This role sits within Social Impact. Social Impact’s primary focus is on ‘Building a Movement,’ which drives two key objectives:

• Changing society’s attitudes and actions towards young people
• Growing support, raising income for The Children’s Society

We are currently looking for Senior Copywriter with 5+ years of experience and a proven track record of crafting bold and standout brand voice, impactful campaign messaging in both long and short form, and is capable of creating engaging and insightful yearly reports.

Key parts of this role include an ability to manage your own time efficiently, hold strong collaboration skills to work with designers, social, digital and strategy roles, and an eagerness to bring colleagues from outside of creative & copy backgrounds (often youth service practitioners) along with you through the creative process.

KEY SKILLS AND EXPERIENCE

In order to be successful in this role, you must have:

• Experience of hands-on editorial content creation and copywriting for a wide range of comms inc. advertising, marketing, brand, fundraising, plus messaging development
• Using audience insight
• Using creative ways to communicate messages
• Broad digital knowledge and interest inc. content design and management, UX, accessibility, analytics
• Working in cross-functional groups with a shared goal
• Contributing to successful integrated campaigns
• Writing, editing and proofing copy for internal clients
• Working with design, video production, digital producers, story and voice colleagues
• Develop, champion, protect brand voice and tone
• Champion co-creation with children and young people
• Building strong collaborative relationships across knowledge groups
• Creative and critical thinking
• Understanding of and interest in accessible content design
• Proposition and creative concept development
• Prioritisation and project management
• Knowledge of diversity and inclusion

KEY RESPONSIBILITIES

• Act as enabler of our brand messaging and voice by coaching and upskilling colleagues and freelancers to develop messaging that is consistent with brand narrative and engages audiences, driving behaviour that creates action and impact
• Working closely with the Chief Creative to craft inspiring organisational messaging that builds on audience insight, tells a powerful story, elevates youth voice, amplifies message and grows support for the charity
• Support development and evolution of brand voice and editorial style guidelines that elevate youth voice, give young people agency and inclusive representation, help to ensure these are embedded across all messaging
• Applying audience insights, work with colleagues to develop brave, innovative and powerful creative propositions and concepts that deliver impact, achieve cut-through and meet campaign objectives
• Write and edit copy for a variety of audiences, purposes and channel executions, ensuring it delivers against the objectives as set out in the brief, building audience understanding and driving action and support
• Outputs: house style guide, brand narrative/voice and tone guidelines
• Organisational brand messaging
• Consistent cross-platform/channel/format brand expression
• Contribution to growth in attraction, support, income
• Contribution to audience understanding and attitude shift towards young people

INFO ABOUT THE CHILDREN’S SOCIETY

The Children’s Society runs over 100 local services that help thousands of young people who desperately need our support, and we campaign to get laws and policies changed to make children’s lives happier and safer.

Every day we’re changing the lives of children in this country for the better – and with your help, tomorrow we can be there for even more.

The Children’s Society is committed to safeguarding and protecting the children and young people that we work with. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practices across our services.

Therefore, candidates applying for work in our CYP Directorate will be required to complete an “Employment history_template” document prior to interview.The fully completed document should be loaded by the candidate at the point of uploading your CV.

The closing date for applications is at midnight on Tuesday 6th May 2025.

Interviews will be held on a date to be confirmed.

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