Senior Copywriter

IPG Health, LLC; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Omnicom's Critical Mass in London is seeking a Senior Copywriter to craft compelling digital copy and collaborate with designers, strategists and senior creatives to deliver on-brand experiences. You will translate business objectives into engaging content and mentor junior copy staff in a fast-paced environment.

You will write across emails, landing pages and marketing content, ensuring consistency with brand voice and guidelines while meeting tight deadlines and collaborating with

Qualifications

• 5+ years’ experience as a copywriter in an agency or client-side environment.
• Experience writing for digital channels including emails, landing pages and marketing content.
• Ability to adapt voice and tone to different audiences and platforms.

Responsibilities

• Interact with project teams to understand business objectives and audience demographics.
• Review copy alongside design to align with channel and platform guidelines.
• Provide guidance on creative revisions to up-level content within the Airbnb voice and tone.
• Work with cross-functional partners to drive consensus and advocate for guest-focused solutions.

Skills

Copywriting

UX writing

Editing

Team collaboration

Job description

# Omnicom Careers## Senior CopywriterApply: Hybrid: London, London, United Kingdom: Full time: Posted Today: 7459-MG**Agency:**Critical Mass**Job Function:**Creative**Job Subfunction:**Creative Direction **Job Description:**Critical Mass London are looking for an experienced copywriter to come and join the team based in Southwark. As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You understand the world-class digital experiences we create and the important role copy plays in them. You’re also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff.You will: Interact with project teams to understand business objectives and audience demographicsReview copy (alongside design) to align with channel and platform guidelinesProvide guidance on creative revisions to up-level content within the Airbnb voice and toneWork with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goalsWork with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects (prior to Marcom’s review).Partner with designers, art directors, and creative directors to tackle projects and move the business forwardWork on multiple projects simultaneouslyYou have: 5+ years’ experience as a copywriter in an agency or client-side environment - including full understanding of interactivity and the web, emails, landing pages and marketing/advertisingPassion for design and eagerness to collaborate with other creative peopleAbility to internalize and consistently adhere to internal brand guidelinesUnderstanding how copy can influence creative overallException writing skills, including the ability to write in a range of voices and styles for varied contexts with diverse audienceProven aptitude for quick, creative thinking with acute attention to detail within demanding deadlinesA strong understanding of UX/UI concepts and practices *To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/