Senior Copywriter

JR United Kingdom; East Midlands; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company specializing in business services seeks a Senior Copywriter to lead content strategies that enhance brand awareness and engagement. This permanent role involves crafting compelling copy across various channels while ensuring alignment with SEO best practices. The ideal candidate will have proven experience in content creation and a strong understanding of financial topics.

Benefits

Hybrid and flexible working options

£50 monthly wellness bonus

Career development opportunities within a global organisation

Qualifications

• Proven experience creating content across multiple formats and channels.
• Strong grasp of SEO principles and experience applying them effectively.
• Ability to communicate complex topics clearly.

Responsibilities

• Lead the development and execution of the business-wide content strategy.
• Write high-quality, engaging, and SEO-optimised content across all platforms.
• Analyse content performance and make data-led improvements.

Skills

SEO principles

Content creation

Writing

Editing

Proofreading

Communication

Analytical skills

Education

Degree in English, Journalism, Communications, or related field

Tools

CMS platforms (Sitecore preferred)

Job description

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Location:, Leicester LE7 4FY (Hybrid) 3 days in office (Non-Negotiable)

• Work for a well-established, specialist brand supporting self-employed professionals
• Blend creative freedom with data-driven strategy in a hybrid working environment
• Shape content across multiple channels to influence and engage key audiences

Brief Overview of the Role for Senior Copywriter:

This is a permanent opportunity for an experienced Senior Copywriter to lead and execute content strategies that support brand awareness, engagement, and lead generation. The successful candidate will craft compelling copy across web, email, blogs, and social media, while ensuring alignment with SEO best practices and brand voice.

Key Responsibilities:

• Lead the development and execution of the business-wide content strategy
• * Write high-quality, engaging, and SEO-optimised content across all platforms
• * Collaborate across departments to ensure brand consistency and product accuracy
• * Simplify complex topics, particularly in tax and insurance, for diverse audiences
• * Contribute to and help manage the content calendar to ensure timely delivery
• * Support the social media strategy with tailored content
• * Analyse content performance and make data-led improvements
• * Work with the wider team to reinforce the company's thought leadership in the sector

About the Company Looking for a Senior Copywriter:

The company is a specialist provider of business services to multiple industries, dedicated to serving the self-employed, including freelancers and contractors. With over three decades of experience, they are a trusted name in the industry and part of a global group. They offer a collaborative and flexible working culture with real opportunities to make an impact.

Job Requirements for Senior Copywriter:

• Proven experience creating content across multiple formats and channels
• Strong grasp of SEO principles and experience applying them effectively
• Ability to communicate complex, financial or regulatory topics clearly
• Experience using CMS platforms - Sitecore preferred
• Familiarity with SEO
• Excellent writing, editing, and proofreading skills
• Ability to work independently and manage multiple priorities
• Able to commute to offices in Leicester - 3 days a week
• Degree in English, Journalism, Communications, or related field
• Background in financial services or regulated sectors
• Experience with paid media copywriting

The Benefits for Senior Copywriter:

• Hybrid and flexible working options
• £50 monthly wellness bonus
• Career development opportunities within a global organisation